<p>Peter Day talks to the Professor Robert Cialdini, an expert in the scientific study of persuasion, about how little actions can make big differences in the way we live, work and shop.</p>

Peter Day talks to the Professor Robert Cialdini, an expert in the scientific study of persuasion, about how little actions can make big differences in the way we live, work and shop.

It's the Little Things

<p>Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.</p>

Business

News

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.

Share It's the Little Things

Sign up to save your podcasts

It's the Little Things

It's the Little Things

More shows like The World of Business

Global News Podcast

Newshour

In Our Time

The Documentary Podcast

6 Minute English

Learning English Conversations

The Infinite Monkey Cage

The Food Programme

13 Minutes Presents: The Space Shuttle

You're Dead to Me

Americast

Ukraine: The Latest