“I am passionate about helping women make money. I've always worked for great women leaders and female founded companies. So that was when I decided to make the pivot and really focus on women small business service-preneur companies.”

This Week on Startups in Stilettos, Carlyn and Ingrid meet with sales strategist Jac White, founder of Honeybees Group and host of the Girls Make Bank Podcast. Since 2020, 47% of new businesses have been launched by women, many fleeing corporate burnout, layoffs, or inflexible return-to-office mandates. But there’s one critical skill holding us back: charging what we’re worth.

With 20+ years of experience, from VC-backed startups to coaching female founders, Jac reveals the mindset shifts that helped her pivot successfully (and profitably) when corporate refugees began flooding the entrepreneurial space. Get ready for her best advice on pricing with confidence, protecting your time without guilt, and building sales systems that actually work, not just another Instagram course disguised as strategy.

What We Talked About:

How Jac Launched Honeybees Group [3:45]

How to Get Past Being Uncomfortable with Selling Yourself [10:00]

What Metrics Should You Track? [20:45]

How Jac Found Good Mentors [31:10]

Connect with Jac:

@iamjacwhite on Instagram

@honeybeesgroup on Instagram

LinkedIn

Honeybees Group

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