In part four of our series on American Whiskey maker, Jack Daniel, we uncover the true origins of how Jack labelled his product as "Old No. 7," along with a few alternative tall-tales regarding the name. We also get to see Jack stretch his wings and expand his business in a way we have never seen before, in addition to introducing a new product to the marketplace called "The Belle of Lincoln." But how did Jack manage to keep his business afloat amidst the intense corruption that surrounded the whiskey industry in the United States? Was the Temperance movement still growing, and would it mean the end of distilling in the Appalachian Mountains? Tune in for part four of our series on Jack Daniel to find out more! (Ep. 020)