Meet today's guest Yakov Smart, a name very fitting for a guy whose entire purpose is connecting capital raisers and high net worth individuals through the digital space. Yakov's vessel of choice is surprisingly LinkedIn, and his reasoning is gold. If you're not worried about LinkedIn ads are finding passive investors, fear not, Yakov still has great knowledge for the entrepreneur looking to build up their brand and credibility, and it's things you can work on RIGHT NOW, and the idea is simple: The Know, Like, Trust model.