A conversation with Jake McWhorter, the lead arborist for Arborlogical Inc. Jake is a long-time outdoorsman and the only International Society of Arboriculture (ISA) Board Certified Master Arborist in the region. A university-educated tree expert, Jake grew up in Amarillo—a place with very few trees. (While outsiders lament our lack of trees, locals learn to cherish every tree.) With host Jason Boyett, Jake talks about Amarillo's "urban forest" and the optimism it takes to plant, and care for, trees in this region. This episode is sponsored by ROI Online and Xcel Energy.