<p>Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.</p>

Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.

James Borow on Universal Ads’ Approach to CTV

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

Share James Borow on Universal Ads’ Approach to CTV

Sign up to save your podcasts

James Borow on Universal Ads’ Approach to CTV

James Borow on Universal Ads’ Approach to CTV

More shows like Open Market

Fareed Zakaria GPS

a16z Podcast

Pivot

AdExchanger

The Big Story

The Prof G Pod with Scott Galloway

Next in Media

Dwarkesh Podcast

Marketecture: Get Smart. Fast.

Lenny's Podcast: Product | Career | Growth

AdTechGod Pod

BG2Pod with Brad Gerstner and Bill Gurley

Prof G Markets

The Monopoly Report

The Aperiam Podcast