Professionals sometimes lapse into lawyerspeak or accountantspeak in trying to communicate with people outside their professional circle. They slip into technical jargon rather than writing in plain English. Here’s a remedy.

Why should we publish this content for our clients? They’re smart people. They know this stuff already. These are questions you and others in your company might ask if you’re thinking of producing a report, white paper, newsletter, podcast, etc. for your clients as well as investors, prospective clients, the media and others.

Businesses can learn how to write, organize and present information that grabs the attention of readers.

Companies and businesses are hiring writers to meet a need for more content — and better content.  Where can your company find writing talent?

Like a monster from science fiction, scope creep can wreak havoc. Here’s how to manage it.

Just proclaiming your company a thought leader doesn’t make it so.

It’s often because the client and writer don’t communicate effectively.

This post has been superseded by a post titled How to give a standout presentation.

Create original newsletters, reports, white papers, blogs, podcasts and other communication that will get their attention.

Storytelling isn’t limited to big ideas and high-level goals. You can use it in everyday business.