James Carberry

This post has been superseded by a post titled How to give a standout presentation.

NASA uses one (or probably more than one) to plan its space flights. You may use one to plan your day or plan your career. It’s a checklist, and you can use it to plan and keep track of all sorts of writing projects from articles and blogs to white papers or multimedia presentations. Here’s what your checklist should include.

Today you have more channels than ever to deliver your message to your audience: print publications, web sites, blogs, social media, podcasts — the list goes on. Unless you have compelling content, however, you will not connect with clients, prospects and others you’re trying to reach — regardless of what form of communication you use. So how do you create compelling content?

Provide information that has immediate, practical value for your audience.

Every company has only so much money to invest in communicating with clients, prospects and other target audiences. One way your company can stretch its budget for writing and producing articles, reports, e-newsletters and other content is to collaborate with other organizations.

Today there  are more opportunities for corporate executives, small business owners, partners in CPA or law firms, entrepreneurs and others to create blogs, articles, reports, podcasts, videos and other content for the e-market.

How do you know if you’re communicating effectively? Here are some ways to find out.

Unless someone in your organization champions them, writing projects are at risk of failure.

If you manage a writing project like you manage your business, you’ll be happy with the results.

With modest budgets, small businesses can tell their stories — in print or online, in videos or podcasts.