James Loud Podcast

In this special episode of the James Loud Podcast, we sit down with El Rock, the force behind Skypack Farms, a Northern California-based cannabis brand that blends old-school passion with cutting-edge cultivation. Known for his relentless drive and authenticity, El Rock shares his journey from traditional market roots to building a respected name in today's legal cannabis space.Skypack Farms has garnered a loyal following by staying true to the culture while producing high-quality flower that speaks for itself. In this conversation, James and El Rock get into the realities of building a brand in California’s evolving cannabis industry, the lessons learned from legacy days, and what it takes to stay relevant in a fast-changing market. From family roots to business moves, this episode offers an unfiltered glimpse into the hustle and heart behind Skypack.Whether you're deep in the game or just watching from the sidelines, this is one for the culture. Tune in for stories, laughs, and raw insights from someone who’s walked the walk and smoked the smoke.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow ((((((GUEST))))))):Instagram: https://www.instagram.com/therealelrock/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this special international edition of the James Loud Podcast, James sits down with the visionary team behind the Beyond Cultivation Bootcamp — Artur, Lars, and Ruben — to talk about the exciting launch of this immersive event in São Paulo, Brazil. Together, they explore the mission of the bootcamp, the current cannabis landscape in Brazil, and the educational impact this initiative aims to deliver for aspiring and experienced cultivators alike.The Beyond Cultivation Bootcamp is a one-of-a-kind experience designed to bring together experts and students in an intensive hands-on setting. With live grow rooms, expert lectures, practical labs, and open forums, the bootcamp is focused on sharing knowledge around cannabis cultivation, processing, and science. Topics include plant physiology, nutrient management, lighting science, organic practices, tissue culture, IPM, drying/curing, and much more. It’s not just a conference — it’s an immersive learning environment that empowers the next generation of growers in Latin America and beyond.As one of the lead organizers, James Loud discusses why Brazil is such a crucial emerging market and how events like this can shape the future of the cannabis industry globally. If you're a grower, processor, educator, or entrepreneur — this is an episode you don’t want to miss.👉 Learn more or reserve your spot at https://beyondcultivationbootcamp.comFollow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this episode of the James Loud Podcast, James sits down with Amir, the Director of Operations at Hygrozyme, a pioneering company known for its innovative line of enzyme-based products designed to enhance plant health and root zone efficiency. Hygrozyme has built a reputation in the cultivation community for their clean, effective, and biologically friendly formulations that help growers optimize their crop yields while maintaining a clean and sustainable garden.Amir brings a wealth of knowledge not only from his work with Hygrozyme but also from years immersed in the cannabis and horticulture industries. He and James dive deep into topics like root zone health, microbial synergy, and what sets Hygrozyme apart in a crowded field of nutrient and enzyme products. Amir also shares his insights into scaling a trusted brand internationally while staying true to the science and growers that built the foundation.This episode is a must-watch for anyone interested in cultivation science, the future of enzyme technology, and how brands like Hygrozyme are elevating industry standards. Tune in to learn how growers are leveraging microbiology to unlock full plant potential.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Hygrozyme:Instagram: https://www.instagram.com/hygrozyme/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this flavorful episode of the James Loud Podcast, James sits down with Andrew from Enchanted Kush, a rising voice in premium flower and pre-roll innovation. As the founder of Enchanted Kush, Andrew has carved out a niche with his unique aesthetic, high-quality genetics, and deep commitment to preserving the magic of the plant. Known for beautifully branded jars, bold strains, and flavorful experiences, Enchanted Kush continues to catch the eyes (and palates) of cannabis connoisseurs across California and beyond.But Andrew doesn’t stop there. He’s also the founder of Cannagar, a luxury pre-roll brand that bridges the world of craft cannabis and high-end cigars. Cannagar produces meticulously packed, long-burning cannagars that elevate the smoking experience—perfect for celebratory moments and connoisseur sessions alike. Whether it’s with his branding, quality control, or packaging, Andrew brings a rare blend of passion, authenticity, and attention to detail to the space.James and Andrew go deep in this conversation—discussing strain selection, terpene preservation, brand building in today’s oversaturated market, and what it takes to maintain integrity while scaling. It’s a masterclass in craftsmanship and a must-listen for anyone serious about flower or inspired branding.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Enchanted Kush:Instagram: https://www.instagram.com/enchantedkush/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

Join us for a global deep dive in this special on‑location episode of the James Loud Podcast from Mary Jane Berlin 2025, the world’s largest cannabis expo & festival, held at Messe Berlin with over 500 exhibitors and an attendance surpassing 65,000 people. James Loud walks the floor, meets industry leaders from all corners of the culture, and captures real conversations about the international landscape of plant cultivation, regulation, flavor, and innovation.One of the highlights of the episode is the Connect Community Panel titled Terpengeist ‒ The Spirit of Flavor and the Science of Smokability. Filmed at The Tribe, this panel features Ryan with DOJA, Sebastian with 420 Fast Buds, Ted with Alien Labs, Jack from Grove, Lance aka Black Leaf from First Smoke of the Day, and of course James Loud himself — all hosted by Sergio “The Custodian”. The discussion dives into what makes flower (and extracts) truly shine in aroma, burn, and sensory impact.If you’re fascinated by how the global plant industry is shaping up, how flavor science is evolving, or just want the backstage pulse of Mary Jane Festival & Expo, this episode delivers. Expect culture, insight, and moments you won’t hear anywhere else.Don’t forget to subscribe, hit the bell icon, and join us to stay connected with the cutting edge of plant culture and industry dynamics!Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this episode of the James Loud Podcast, James sits down with legendary activist and educator Jeff Jones, a true pioneer in the modern cannabis reform movement. With over three decades of advocacy under his belt, Jeff has played a vital role in shaping policy, protecting patients, and educating the next generation of cannabis leaders.Jeff is the founder of the Oakland Cannabis Buyers’ Cooperative (OCBC), a groundbreaking dispensary that became one of the first to operate openly and legally in California during the medical cannabis movement of the 1990s. His work was at the center of the landmark U.S. Supreme Court case United States v. Oakland Cannabis Buyers’ Cooperative in 2001, which helped set the stage for ongoing legal battles in the fight for access and legitimacy.He’s also a co-founder and longtime faculty member at Oaksterdam University, the nation's first cannabis college, where he continues to educate students on policy, patient advocacy, and sustainable business practices. Jeff's work has laid the foundation for much of the progress seen in today’s regulated landscape, and his passion for social justice and education remains unwavering.In this deeply insightful conversation, James and Jeff dive into the history of medical cannabis in California, the evolution of legalization, and the critical importance of cannabis education in shaping the future. Whether you're an advocate, grower, or simply curious about the roots of the movement, this episode is a must-listen.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Jeff Jones:Instagram: https://www.instagram.com/jeffj420/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this flavorful episode of the James Loud Podcast, James sits down with DJ Stone, a true OG of cannabis culture and the visionary behind 1000 Watts Magazine. With decades in the game, DJ has been a vocal advocate for the plant and its people, using media as his weapon of choice to push back against misinformation and elevate authentic voices in the cannabis space.DJ co-founded 1000 Watts Magazine, a California-based print and digital publication that shines a spotlight on the growers, breeders, legacy operators, artists, and advocates who form the backbone of the culture. Known for its gritty storytelling, powerful visuals, and no-holds-barred authenticity, 1000 Watts is more than a magazine—it’s a movement rooted in respect for the craft and the community.In this conversation, DJ and James dive deep into the state of the industry, the importance of cultural preservation, and the ongoing battle between legacy and corporate cannabis. They reflect on their shared passion for the plant and discuss how platforms like podcasts and grassroots media can uplift the real stories that matter.Whether you're a cultivator, a consumer, or someone who just loves the culture, this episode delivers the wisdom and energy you didn’t know you needed.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this deeply insightful episode, James Loud sits down with Del Potter—a true veteran and visionary in the world of ethnobotany, psychedelics, and plant science. With a career spanning decades, Del has built a reputation as a multidisciplinary expert working at the intersection of traditional plant medicine, modern pharmacology, and advanced biotechnology. He is perhaps best known for his involvement in psychedelic research and legal psychedelic advocacy, along with his contributions to the cannabis and pharmaceutical sectors.Del dives into his life's work, exploring the rich cultural and scientific history of psychedelics, the challenges of integrating ancient plant knowledge into the modern world, and the future of plant-based therapies. From laboratory research to spiritual exploration, Del brings a perspective grounded in both science and soul. His experience navigating regulatory hurdles, building biotech companies, and developing novel therapeutics makes this episode essential listening for anyone curious about the next frontier of plant medicine.Whether you're into mushrooms, cannabis, ethnopharmacology, or just want to expand your mind with wisdom from someone who’s been at the forefront for over 30 years—this episode will blow you away.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

Join us on the James Loud Podcast for an insightful return episode featuring Erich Maelzer from Flow Gardens, Tennessee's cutting-edge indoor cultivation operation. This marks Erich’s second appearance on the show and he brings over 25 years of hands-on experience in growing superior strains with rich terpenes and cannabinoids. Flow Gardens is renowned for its indoor R&D cultivation facility in East Tennessee, where Erich leads the team in producing plants designed for an unmatched entourage effect. Their focus on wellness, combined with meticulous pheno-hunting and innovative cultivation methods, has earned them accolades—ranging from Cannabis Cups to widespread recognition for quality. In this episode, Erich and James dig into Flow Gardens’ philosophy of cultivating health and happiness, the science behind creating consistent, high-performing plants, and the passion that drives their work. Listeners will get a rare look at the day-to-day of running a top-tier cultivation operation, the challenges of crafting elite genetics, and the evolving landscape of the indoor cultivation game.Don’t miss this engaging deep dive with one of the industry's most trusted growers. Subscribe and hit the bell icon to stay tuned for more conversations with the powerful voices shaping plant culture.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Flow Gardens:Instagram: https://www.instagram.com/flowgardens420_3.0/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.

In this episode of the James Loud Podcast, James sits down with the insightful and inspiring April Black, the visionary founder of Higher Way Travel and longtime advocate for elevated experiences in cannabis culture. As the wife of cannabis journalist Bobby Black, April has spent years at the forefront of the community, blending her passion for travel, wellness, and the plant into curated experiences for enthusiasts around the globe.Higher Way Travel has become the go-to for cannabis-friendly vacations, cannabis event travel packages, and immersive experiences like the 420-friendly cruises that have become legendary. April shares how she carved out a niche in the cannabis tourism industry and gives listeners a behind-the-scenes look at what it takes to build a travel brand rooted in authenticity, access, and education.From navigating regulations to creating unforgettable adventures, April brings a unique perspective shaped by years of exploration and dedication to the plant and the people around it. Whether you're a globe-trotting cannasseur or someone dreaming of your next elevated escape, this episode will leave you inspired.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow April:Instagram: https://www.instagram.com/higherwaytravel/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.