01:54 - Warren Buffet used to make money off the decline of businesses. Here’s how…

03:36 - Complacency is dangerous. Being a little paranoid just might keep you in business.

05:30 - It’s a period of struggle for many entrepreneurs, James has observed.

07:10 - When you’re on the edge of serious decline, what do you do?

09:28 - Awareness is the first step to your business’s survival.

13:45 - There’s no one-size-fits all solution. Different strategies work for different people.

16:26 - Charley’s certainly had his share of change and moving on.

22:24 - Do you start something on the side, or jump directly to something else?

24:32 - Agencies are one market in which business is becoming difficult.

27:25 - Charley shares the specific moves that have worked for him…

29:49 - The hustle culture is giving way to a an anti-burnout, lifestyle trend.

32:16 - Health, aging and service are becoming areas of opportunity for business.

36:13 - AI is big, but human interaction still beats talking with a machine.

40:22 - Our guest offers a bit of parting wisdom for those needing to make a change…

01:57 - The connection between site migration and SEO isn’t much talked about, but it’s relevant if you’ve been online awhile.

04:05 - These are some of the possible mishaps without proper site migration strategy…

06:41 - Website owners might seek help in various quarters, but do these experts know site migration SEO?

08:28 - Gert shares what his process would be in assisting a site migration…

11:34 - What are some of the things people look to change about their sites?

13:07 - With all the effort that’s needed, is a website migration actually necessary?

14:08 - For people wanting to make a website change, this is what Gert advises…

02:47 - Our guest’s mission is getting busy entrepreneurs back in bodily shape, for the good of themselves and of their business.

07:18 - Zac Mason wasn’t always the buff guy in the close-fitting tee…

12:19 - Three things make a difference when you’re trying to get fit.

13:03 - Healthy eating habits are of prime importance, and calorie planning has already impacted James’s biometric age.

24:37 - Exercise is another factor, and Zac has some counterintuitive advice in this area.

26:11 - Are DEXA scans only for osteoporosis? Zac and James discuss how they’re useful for making healthy decisions.

36:35 - You decide, ultimately, how fit you want to get, and what you’re willing to do to get there.

38:42 - Zac advocates three weekly workouts max, and here’s why.

41:00 - If you take away three things from this episode, this is what Zac recommends…

02:02 - When does a major incident become an operational crisis? Lloyd defines the term.

03:31 - Cybersecurity is a very real concern, particularly in Australia.

04:33 - A major category of operational crises is those that impact your public image.

07:33 - This is where a DOO has real value in crisis management for business.

11:48 - Lloyd pinpoints three ways a director of operations can address a crisis.

15:05 - When a crisis happens, how do you coordinate a response?

19:00 - One of the great opportunities in a crisis is the lessons the post incident report teaches.

24:36 - A crisis prevention plan consists of five elements…

25:17 - What classifies as a crisis?

28:19 - Crisis aversion includes being aware of possible risks and how likely they are to impact your business.

29:54 - Do you have a recovery plan in place?

30:46 - Training ensures your team knows what to do when they’re needed in a workplace crisis.

32:47 - With the right strategies for crisis management, a business can go from continually putting out fires to operating smoothly.

01:16 - Tim has always been interested in something beyond the retainer deal, before he even knew what revenue sharing was called.

05:28 - Choosing a business partner is one of the most challenging parts of revenue share deals.

09:24 - When one product launch covered Tim’s surgery, he knew he’d found the right business model.

11:08 - If you’re thinking of buying a business, consider this arrangement...

13:37 - Revenue share and affiliate marketing are similar, but very different.

16:48 - With a rev share deal, you can develop a deep connection with your partner over time.

18:43 - A revenue share contract should ideally make provisions for an exit.

20:47 - It takes a certain mindset to succeed at the revenue share model.

25:26 - James shares some of his rev share partnership criteria.

28:12 - Email is still a major driver of conversions, as both James and Tim can tell you.

31:42 - Will your client let you do what’s needed, and have they the team to get it done?

34:42 - If you have the right expertise, making money can be easy.

36:55 - Since going into rev share, Tim’s been living the life he loves outside of work.

02:20 - Ryan takes a nostalgic look at when he first encountered James.

04:46 - This event sparked the transformation of Ryan’s videography business…

08:59 - Working with James was eye-opening for our guest.

11:56 - A large part of the business success story is embracing new perspectives and overcoming mental hurdles.

15:03 - Ryan thought getting off the tools would be a problem. Turns out loving what you do is still an option.

19:30 - James makes it his business to uncover people’s real goals, and Ryan’s have evolved over time.

22:31 - The journey from being coached to becoming a video business expert is an interesting one.

24:46 - Short term thinking is prevalent - it takes a success mindset to aim for the long term.

29:31 - If you want expert help with your videos, Ryan’s video production business is the place.

03:00 - Attend the occasional live event - it could be a huge chance to generate new leads.

09:54 - Taking to the speaking stage can be a terrific lead generation solution.

17:11 - An amazing business partnership can come off the back of strategies one and two.

21:05 - Things change, and your lead generation techniques need to keep up.

29:32 - When people connect with your content, this is something you can leverage.

01:15 - AI is probably the biggest thing since the internet, and it’s important you learn now how to implement AI in business.

06:38 - This is what keeps Lloyd busy, and how AI and business strategy work together.

08:09 - As more people start using AI in business, will some jobs be in danger?

09:16 - This is what you should know about AI applications for business…

12:26 - Humans are still going to be important, and here’s why.

15:25 - This is how James knows AI is something big…

17:04 - The benefits of AI in digital marketing make it something you mustn’t pass up.

19:33 - When using AI, you need to know where the information is coming from.

24:22 - Lloyd advises this is how to get started with AI…

26:57 - If your team is uncertain about the tools, try starting with the why.

30:34 - Customizing solutions yields a number of benefits.

34:29 - At this point, James’s team is using the tools while playing it careful.

37:15 - This is the trend James is seeing in the online business space…

02:55 - Writing sales copy is a recurring topic on the show. Here’s why Jaimee believes it’s worth talking about.

07:10 - Jaimee recalls how she started her agency and fell under James’s influence.

09:03 - In 12 years, James and his community have exerted major influence on this guest’s business.

11:18 - It’s been established that copy is important, but why specialize in it?

13:02 - Jaimee’s marketing style is different from that of many suppliers out there…

16:34 - When you combine Cialdini’s Influence book and Rackham’s SPIN Selling, the result is a winning style of copy.

26:42 - It must be asked: what effect does Jaimee see AI having on copywriting?

32:04 - James sees a lot of problems with relying wholly on an AI copywriter.

37:53 - If you take away any copywriting tips from this episode, one should be to understand your customer.

02:45 - One of the first steps of the website design and development process is defining, what is the scope of the project?

10:04 - The website development timeline involves determining timeframes and creating a schedule for tasks.

16:57 - It’s part of the project manager’s role to assign clearly who does what.

20:57 - A crucial step is taking into account, how much does website development cost?

25:29 - Effective communication ensures everyone is on the same page, with the same goals.

30:56 - Proper planning will minimize the risks inherent in the web development process.

35:07 - Thorough testing is essential to make sure the website works as expected.

37:35 - Next is the handover and setting customer expectations for the future.

41:52 - What is there to learn after the launching of the website?