James Schramko Podcast

01:24 - A love of entrepreneurship pushed Blake to take the Flippa CEO post, and it’s been a privilege, he says.

03:10 - James made his acquaintance with Flippa around 2009 or 2010, and while he’s never used it, he’s heard a lot.

04:39 - Blake demystifies the process for using a digital marketplace like Flippa.com.

08:08 - The past year has seen a couple of shifts and emerging trends within the digital marketplace landscape.

11:12 - The offerings on Flippa are primarily composed of websites, online storefronts, and mobile apps.

13:37 - Although old-fashioned, WordPress is a standardized choice for website creation among Flippa users.

15:39 - Blake recommends certain platforms for e-commerce business ventures.

18:17 - Some Flippa success stories of people purchasing websites will stun you…

20:31 - Flippa's marketplace is designed to cater to a wide range of website flipping preferences and requirements.

22:25 - What if you’re looking at site selling on Flippa?

25:38 - How effective is Flippa’s system in safeguarding against scams?

27:43 - Acquiring great quality supply, says Blake, is one of the marketplace’s biggest daily challenges.

28:56 - Here’s how Flippa helps the average buyer new to the marketplace…

29:58 - As owner of a content site he’d someday like to sell, James has some questions…

32:56 - How does AI change the website trading game, and what does Blake see in Flippa’s future?

03:59 - Five years ago, Scott delivered his content via very different packages and mediums.

06:53 - In hindsight, Scott thinks his membership may have been priced too high.

10:04 - After a while of zagging, it seemed time to zig, and betting on an app paid off.

13:24 - Low-ticket pricing of the app and a good launch strategy were generally well-received.

15:28 - Good growth and low churn predict good things for Scott’s product.

17:14 - What kind of work goes into a recipe app?

19:23 - Knowing where your income is coming from each month is an exciting thing.

20:44 - James credits recurring income with his generally sound sleep at night.

22:34 - How did Scott let people know his app was coming, and how does he keep them up to date?

25:49 - A lot of Scott’s current marketing aims to bring people off his old offerings and into the app.

27:43 - The life of a recipe creator is busy but fulfilling…

28:52 - A very practical question: how does the money get collected?

30:33 - What was the process of getting an app? And what other tech concerns are there?

35:00 - Here’s who could typically benefit from having an app…

36:00 - Our experts close out with bits on food, business and YouTube.

03:04 - Before anything else, you need to establish the why behind building your email list.

04:53 - For so many businesses, the ultimate goal of gathering leads is to get them eventually on a phone call.

07:02 - Knowing the things that prevent people taking action is key to sending the right emails

07:48 - The fight for people’s attention is real. Will your lead magnet cut it?

09:14 - When people aren’t warm leads, it’s important to build the trust factor.

11:27 - Some things are trust breakers. Others are quite effective ways to build trust.

16:20 - When someone’s been burnt by so-called solutions before, you’ll need to overcome that doubt.

16:59 - How can you rouse people into taking action, when they’re comfortable where they are?

17:22 - People can be scared to fail. You’ve got to change their perception of failure.

18:18 - One of Will’s recent strategies is building lead gen engines for small businesses.

18:57 - With all the lead magnet possibilities, how do you choose what to offer?

22:55 - Will shares his seven-email automated sequence…

23:02 - First, give people what they’ve opted in for.

25:36 - Next, follow up - did they get what you promised? Have they gone through it?

27:39 - For the next three emails, overload with case studies and stories.

30:06 - Some practices really give sales a bad name…

33:38 - Modeled after the 9 word email of Dean Jackson, email six is where you finally ask for things. Possibly the million-dollar email.

36:17 - When people take the wrong action, nurture emails can give a little push in the right direction.

37:40 - While people are on the sequence, do you send them your email marketing newsletter?

39:38 - James shares a couple of other important emails…

40:28 - More emails won’t make you more sales if the quality isn’t up to par.

42:57 - Some marketers don’t need a lot of automation, but it has its place.

44:30 - Will closes the episode with some final tips…

02:45 - Consistent branding fosters trust over time.

06:18 - How important is attention to detail in crafting a brand strategy?

08:21 - Innate talent or a learned skill? Angelo shares his insights on good branding design.

12:44 - Here are the types of clients Angelo works with and how he tailors personal brand development to their needs….

13:48 - Where do you want to be in your marketing, and how do you create brand guidelines to get there?

15:32 - Branding focus can be lacking in many marketing strategies, with more attention given to performance marketing.

17:58 - Angelo breaks down the components that contribute to effective design in branding, such as brand rules and a marketing style guide.

22:34 - What do you do when your brand is knocked off by imitators?

24:26 - Angelo outlines his typical methodology when approaching a personalized branding project.

26:42 - Our guest reflects on the challenges of being both the creator and client of your art.

28:20 - Could your brand be signaling a red flag?