03:00 - Social media coach Stephanie hasn’t been online long, but she started off getting a number of things right.

05:17 - James’s material was just what Stephanie needed, and following it has paid off big time.

09:32 - What made it an ideal choice to build a membership site?

12:57 - This is the importance of personal branding to Stephanie’s social media coaching…

14:08 - The support of an effective team makes all sorts of things possible.

15:37 - James is interested in the YouTube strategy Stephanie used to improve social media presence.

18:17 - James’s guest enjoys the marketing part of the puzzle, and is quite good at it.

20:17 - This is how you can funnel people from a YouTube video to a Facebook group…

23:27 - Different levels of value cater to different kinds of customers seeking help with social media.

29:13 - Here’s some advice for the early stages of online business…

32:24 - One of Stephanie’s challenges was the mindset shift that comes with success.

03:47 - If you’ve never heard of Chandler Bolt, here’s what you’ll want to know…

05:52 - What have been the challenges since James and Chandler last spoke?

08:38 - Chandler defines the success of his self publishing school in terms of impact.

10:15 - A lot’s changed in the last decade - how does it affect book-writing?

13:42 - Chandler shares his general process of how to write a book step by step

16:23 - How does self-publishing.com’s program work?

17:51 - If you already have a book, this is what Chandler can do for you…

21:25 - James and his guest discuss timeframes for if you want to self-publish a book

23:12 - What kind of results has Chandler seen his students get?

25:23 - Can anybody write a book? And should they?

28:47 - Since writing his book, these are the benefits James has seen…

01:18 - Trevor credits banking days for his current proposal system.

02:45 - When someone presses for the price of the thing, how do you handle it?

03:53 - James believes people want proposals, and shares his own previous experience.

07:01 - In the time between talking to them and sending the proposal, can people lose interest?

09:30 - Trevor shares two people for whom proposals boosted conversions.

12:09 - There are good reasons you should consider doing proposals.

13:21 - This is how just doing a proposal can change the entire game.

15:38 - A client who thought Trevor’s system was “too salesy” quickly changed her tune.

18:20 - What does Trevor do when students want to err on the side of caution?

20:55 - As an educator, James can share parallels with Trevor’s results.

22:36 - So what does this lengthy document with sales elements actually look like?

28:09 - Is it a good idea to offer multiple packages?

30:42 - What’s the reasoning behind a deadline for the prospect’s response?

33:37 - When you can pin down the real reason for no, you stand a chance of making it a yes.

36:20 - Ever find a supplier so great you’re just happy to give them business?

37:25 - You won’t see James flex his life on socials. Here’s why…

41:06 - Here’s where to get your hands on Trevor’s stuff.

01:40 - Unpacking the topic - what is brand SEO?

04:13 - Call it holistic, call it layered - this is Gert’s typical approach to SEO.

05:24 - Google is like a child, and we have to teach it things.

07:02 - So what does success look like with a branded campaign?

09:00 - What is all that info Google gives us on the right side panel?

11:16 - Google likes branding consistency - if it’s not consistent, that’s an issue.

13:15 - This is how social media affects things.

15:08 - How do you know if you’re already getting branded search results, and how does it relate to non branded search?

17:49 - People can hijack your brand. Here’s how Gert addresses that.

19:49 - So what sort of content is ranking strongly?

20:49 - When people give review on Google, does it affect ranking?

23:55 - This is the episode in summary…

01:55 - Ryan caught James’s attention early in James’s online career, already doing the membership model.

03:15 - James’s guest can trace his internet journey from ’98.

07:11 - After hitting a sort of peak, Ryan’s business growth took some hits.

11:43 - After starting a supplement company and selling it, Ryan is enjoying freedom.

13:34 - People seem to want what others have, whether it’s e-commerce or a membership based business model.

16:30 - The business and life model that works for you can change over the years.

19:16 - Some people are all about hustle. Others know there’s more to living.

23:52 - Ryan’s membership business model used to be about volume; now he takes a more targeted approach.

27:01 - James’s commitment to innovation has served him well. That said, some things haven’t changed.

29:30 - The 3 C’s of membership were Ryan’s idea, and James now gives credit where it’s due.

30:33 - Some lessons take a decade to learn - as a business mentor, James can share a few.

32:59 - Too many people are obsessed with the tech of business. Here’s what our two marketers say.

35:12 - Partnerships and cars in motion occupy James today.

38:14 - These are the things Ryan and James prioritize (hint, money isn’t one).

41:59 - Multiple price tiers are useful, but what is low, and what is mid?

43:41 - People are making astonishing sums of money on YouTube, in some surprising ways.

48:24 - This is what you can take away from this episode…

51:18 - Ryan is in a place now where business is much more enjoyable.

01:47 - James has seen a lot of changes since he came online. Knowing how to adapt is key.

04:24 - Charley talks about where he is as a podcaster.

06:10 - Here are some shifts in the game since James started podcasting for business.

08:12 - Time was you could get away with more and still rank well. Not so now.

10:20 - Charley discusses the benefits of podcasting for the Australian market.

12:03 - This is what Charley says James gets right on his show.

17:11 - Video is almost a given now in podcasting, and it will only get bigger.

20:10 - Combine a good show with effective video content distribution, and revenue tends to follow.

21:40 - Short videos have a large audience of their own.

24:04 - What video platforms do James and Charley focus on?

30:33 - James takes a pass on TikTok, but this is Charley’s experience…

34:26 - AI content creation tools have ushered in a wave of change.

37:19 - In our experts’ view, content is still a lot about people and creating a personal brand identity.

39:18 - Some things in the digital landscape won’t likely change soon.

01:45 - The first time I was on a show, I didn’t even know what a podcast was.

04:03 - These were the very first words spoken on my show…

09:14 - What’s your reason to get up in the morning?

11:38 - Sometimes you don’t want to be the hero, says Eric Hinson.

19:19 - When you realize happiness is a choice, you’re set for life.

32:03 - Eighth time was the charm, but it was so worth it to have Jay Abraham on the show.

37:52 - If you can’t say no, your yes means nothing.

42:11 - Even an OG like Perry Marshall agrees: recreation is essential.

43:45 - Is $10 million revenue all it’s cracked up to be?

46:22 - The secret to success is doing what’s boring, according to author Jay Papasan.

48:44 - What is a seven-time surfing champ like up close? I find out.

50:37 - When you and John Lee Dumas like each other, some good-natured ribbing is normal.

52:26 - Rand Fishkin talks about comparison.

57:38 - Are you afraid to be disliked? Rob Moore issues a challenge.

01:03:29 - What if everything happened for your potential growth? Mark Joyner has a unique take on the universe.

01:04:46 - I finally achieved that surfer’s milestone...

01:07:23 - It’s okay, be a freak.

01:12:12 - Is your product the talisman that people want? Kenneth Yu sells the holy grail.

01:20:46 - Fame is intoxicating, but Chris Haddad is over it.

01:24:30 - Here is some fun trivia about the show…

01:30:19 - What have guests and well-wishers had to say?

03:00 - Online marketing was wild when James entered the game, and it continues to require a lot of adapting to change.

05:31 - The latest developments in AI are a change that is challenging many people’s ability to adapt.

08:05 - How do you know when it’s time to change? James speaks from his experience with making changes.

14:02 - In the process of shifting from one business iteration to another, James has learned some things…

17:16 - When you find yourself doing too much for too little, something has to change.

19:22 - Here’s how one business changed products to be more financially effective.

26:34 - This is James’s business after some significant adjustments…

30:48 - What’s happened since Joe’s last guesting? He shares his experience of dealing with change.

36:48 - When you keep a media platform and change topics, this is what can happen.

40:58 - It took some guidance, soul-searching and coping with change, but Joe has weathered some challenges and is in a good place.

46:05 - James and Joe agree - it’s important to actually live your life.

48:12 - It pays to take stock regularly of where you are and where you want to be.

50:40 - James has a never-before-shared hierarchy of activity that he now reveals to Joe.

53:07 - Joe realized he needed a daily reset, and here’s what his looks like…

03:04 - Artificial intelligence in SEO was around before, but with much less publicity. Now it has to be talked about.

06:55 - AI for SEO can do a lot. Take the output with some caution, however.

09:57 - Article writing used to be a waiting game. Artificial intelligence SEO tools are changing that.

11:46 - ChatGPT only writes what’s already out there - it needs humans for creativity.

14:06 - AI could put an end to the copy-pasted product descriptions on shopping sites.

15:19 - But Google can tell, right?

16:15 - Is Bing in for a comeback? James and Gert speculate.

19:10 - Prompt engineering sets ChatGPT apart from the experience of Google search.

20:42 - Will AI replace writers? Here’s the good and bad news.

23:09 - This is what the episode is saying, overall…

03:23 - James talked about using AI in business well before it became a mainstream topic.

06:23 -Technology has not always been welcomed by the working masses.

08:57 - There’s no escaping AI, and you could be labeled a Luddite if you try.

11:16 - With more and more AI used in business, what does it mean for human customer service?

13:48 - Do you catch yourself saying, Please, when using AI to write articles?

15:22 - Lloyd warns users to treat AI output with this caveat…

17:03 - SOPs are a mainstay of successful businesses. Does AI impact this in any way?

24:53 - Here’s how our experts think AI could affect hiring…

31:31 - This filter clause makes a great icebreaker, but is it against the law?

37:16 - Lloyd has a recommendation for recruiting the right people.

39:31 - James shares his experience with filtering and hiring referrals.

44:06 - One of the most important things you want in a hire is an alignment of values.

47:42 - Lloyd’s favorite interview question is revealing and requires a human powered response.