James Schramko Podcast

03:19 - There’s a risk when businesses forego ownership of ad accounts.

05:01 - If you don’t own your analytics, you’re basically renting your own data.

08:06 - Ilana recommends this approach to ad and paid traffic agency expenses…

10:31 - Vanity metrics can be impressive, but may not lead to business results.

12:51 - Basic knowledge can help you ask better questions and empower informed discussions with agencies.

14:15 - To improve an ad campaign, you need to know what you’re working with.

16:11 - Perfect paid traffic management is a rare beast, says Ilana.

19:09 - James and Ilana explore a variety of approaches to paid traffic.

22:14 - If you’re unsure about the effectiveness of your paid advertising company, here’s a place to start…

24:13 - The involvement of a paid traffic expert can pay dividends in terms of campaign effectiveness.

04:57 - Hustle can connote stress, a life of pressure and grind. But balance it with happy, and you’ve got a magic combo.

09:38 - Cary turns his love for weapons and the wilderness into unusual masterminds for entrepreneurs.

17:59 - What is SOULMAPPIN, and how can it be the framework for your perfect life?

20:01 - Selflessness, not living solely for one’s self, is one key to fulfillment.

21:56 - Health enables you to do practically everything else. How do you score in physical wellness?

23:14 - Do you use your devices, or do they use you?

26:31 - This is the thing without which everything else seems pointless.

28:40 - Call it religion, call it spirituality, connecting to a higher power gives added meaning to life.

30:21 - Financial abundance is not the end all of living, but it is undeniably important.

36:35 - Are you growing and evolving, or shrinking and dissolving?

39:32 - Doing fun things for yourself has a place and a real ROI. So make time for your passions.

41:46 - When you know your work makes a difference, it gives you a real sense of purpose.

44:13 - How often do you connect to nature? Enjoying the planet is a remedy for much soul sickness.

01:21 - James has made several attempts at social media videos - here’s a glimpse of his journey.

06:47 - Where is James now as a video content creator?

09:55 - If you were given one million followers, what would you do?

12:39 - The value of your subscribers is all in their intent and your offer.

15:04 - Follower count does not always mean you’ll make money as a content creator.

17:39 - Chasing an influencer lifestyle can be a struggle, both financial and emotional.

22:38 - Content creator burnout is real. Can you do what it takes to sustain success?

27:21 - If you love what you do, it can be easier to grow your social media.

31:06 - When your goal is to make videos but not be a YouTuber…

34:34 - Stefanos proposes THIS to see results in a month…

38:50 - Does organic reach stand a chance against deep fakes?

44:23 - Don’t get too excited by that spike in numbers.

49:42 - Ultimately, social media is really just a tool. Build social media following with that in mind.

03:57 - When you’ve got other lead sources, why consider cold email outreach?

06:20 - The best cold email campaigns won’t help a sub par product.

07:25 - If not done properly, cold email can have consequences.

09:24 - The right target audience is essential to the success of a campaign.

10:50 - There are two steps to building a list of qualified leads.

13:13 - What goes into writing an effective sales email sequence?

15:01 - How do you approach cold outreach in a contracting market?

18:29 - Depending on where you are, cold email has regulatory considerations…

20:13 - Will outlines three important cold email best practices.

21:23 - What do sales team metrics say about a campaign’s success?

25:19 - This is where the emails come from…

27:10 - Will shares a couple of campaigns he’s had a hand in.

30:58 - Could you benefit from Will’s help?