02:25 - When planning marketing campaigns, there are a number of things to consider.

06:11 - Sales page copywriting, and all other copy, is about your message - who it’s for, what you say, and how you say it.

11:44 - How does your sales page design visually communicate with your audience?

14:28 - In this day and age, you need to convey your message over several different devices.

16:18 - When planning a marketing campaign, a brand style guideline can keep things consistent.

19:48 - How do you articulate your essence and identity so you stand out from the noise?

22:34 - Technology sequences the other elements of a digital marketing campaign.

28:40 - The way James sees it, there are two versions of KLEQ usage.

33:16 - This is what you don’t want to do with your software program.

36:23 - If you want help from Charl, here’s where to go…

01:21 - Sounding good is actually a life skill. Has it ever occurred to you to improve your speaking voice?

05:44 - If you’ve ever thought, I hate my own voice, it’s boring, there’s a fix.

08:19 - To develop tonal patterns that hold audience attention, try exaggerating, then pulling back.

09:58 - John Henny recommends playing with your voice to find emotional intention.

15:45 - Where you come from has a huge influence on the way you talk.

19:28 - There are ways to capture and hold attention, even when your subject is dry.

24:07 - John goes over his process for helping business owners improve voice quality.

28:53 - One client of John’s was so satisfied, he gave a bonus 10 times his hourly rate!

30:57 - If you can improve your voice, it can change how people treat you.

34:09 - Does your sound equipment count as much as voice quality? John weighs in.

01:09 - There’s traffic you do, and traffic done for you. Then there’s Ilana’s done-with-you traffic program.

02:36 - Have you heard of this recent Google ads search campaign? Find out if it’s for you.

06:20 - If the Dynamic Search Ad is like a catch all, could you have only that?

08:42 - There’s a huge advantage to leveraging the knowledge of an expert.

11:23 - This makes the Dynamic Search Ad different from the Performance Max Google ads.

14:06 - If you want to give Dynamic Search ads a shot, Ilana has a couple of tips.

16:10 - Just to keep things real, here are the pros and cons…

01:14 - James bought his shirt for a purpose, which didn’t work out quite as planned.

02:38 - Charl brings a lot to the table of today’s episode on keeping customers - James enumerates.

05:55 - The start of the story is about your customers gaining awareness…

10:30 - How do you get people hooked on what you’ve got?

11:42 - Now you set about giving value for money…

15:02 - The last sale that you have to make is retention. 

17:27 - Can you keep customers only with a subscription?

21:16 - If you use KLEQ and think Charl can help you…

24:27 - Two tips for customer retention are knowing your customers and playing the long game.

26:38 - When you want to push a great product forward, here’s what you do…

01:01 - From what James has observed, more people want to stay away from alcohol. Can his guest confirm this?

03:00 - James Swanwick goes through the common reasons people drink, which can be fixed.

04:55 - Sometimes the roots of drinking lie in early childhood.

07:46 - It’s packaged and marketed attractively, but it’s basically poison.

10:23 - James Swanwick used to have his after work drinks. Here’s how that changed.

12:59 - Alcohol drinking typically starts in youth, and that early, there are consequences.

15:34 - As an adult, James hasn’t drunk much, and it’s done him a lot of good.

17:18 - Three months without drink is the premise of James Swanwick’s flagship program.

20:43 - Don’t believe the touted health benefits of alcohol. By giving up alcohol, you not only live longer, but better.

25:01 - Shy about choosing the alcohol free drink? There are ways of pulling it off with style.

30:32 - If you want more reasons to quit drinking alcohol, here’s where to go…

01:54 - James and Tega share common views when it comes to leading your team, and it largely boils down to treating people as people.

03:45 - Does it matter what you call your team members?

09:14 - James gets emotional about being a good boss, and doesn’t mind admitting it.

12:12 - What’s the sweet spot between being a solo business owner and making $10 million plus a year?

15:49 - Here’s how James made the decision to downsize.

20:20 - It all started with hiring two key roles…

23:14 - These people and places raised the benchmark of what was possible.

26:52 - James discovered the benefits of hiring a virtual assistant from the Philippines, and the rest is history.

30:16 - Taking responsibility for your outcomes makes a world of difference.

34:05 - James and Tega discuss the impact of artificial intelligence and good remote team communication

37:44 - Remote team collaboration is crucial to deciding what tools James’s business uses.

41:07 - Managing a remote team well means letting them make mistakes.

01:05 - James and Will have talked before about the impact of AI for copywriting. Here’s the difference the last two years have made.

03:31 - Who better to discuss the application of AI copywriting tools than a brilliant copywriter?

04:59 - The quality of the output inevitably depends on the human input.

08:19 - Will AI replace copywriters? Will says it depends on the writer’s caliber.

10:08 - You can think of copywriting AI as a three-year-old super kid.

12:37 - It takes a certain strategy to get the best results from an AI tool.

14:21 - At least two of James’s friends recommend a multi-step prompt engineering approach to using AI.

21:02 - When you’ve got enough output, it’s time to refine.

22:47 - This is where the copywriting tool still can’t beat the human touch.

25:40 - AI copywriting software does have something to offer copywriters, Will concludes.

28:42 - If you’re running this kind of business, you can benefit from Will’s help.

01:09 - AI has been on the edges of news for some time, and now it’s something massive.

03:06 - Can knowing how to use AI in marketing give you an advantage?

07:03 - Technology has come a long, long way since school computers used cassettes.

09:13 - AI is powerful, but there are a few caveats for creating effective AI content marketing..

12:14 - James challenges Ilana with a hypothetical setup for applying the AI marketing tool ChatGPT…

17:21 - If ChatGPT were a marketer, what sort of things could it do?

24:28 - How does an AI copywriting tool measure up against your average copywriter?

28:56 - It has to be asked: what are the jobs that will be replaced by ai?

31:09 - Given what AI can do as a content idea generator, here’s where it could fit into one’s marketing strategy…

34:09 - The growing role and acceptance of AI has a parallel in grocery checkout technology.

01:59 - Nils found a gap that needed filling in the leadership space, and stepped up to fill it with organizational leadership training.

03:48 - Assumptions lead to surprises, and when surprises happen too often in your business, it could be because of poor leadership skills,

06:48 - Consider the possibility that bad leadership behaviors are the problem.

09:08 - The ability to be responsible can give you a lot of power.

12:26 - This is what leadership looks like to a leadership coach…

15:33 - In a leadership training workshop, Nils learned being a leader doesn’t mean having all the answers.

20:45 - There’s the person who doesn’t know the answer, and there’s the one who knows but doesn’t give it.

24:28 - Feedback is often very much desired, but very hard to give.

27:41 - When giving positive feedback, it helps to be as specific as possible.

29:39 - Negative feedback means not assuming, but confirming what you think.

33:34 - You’ve got to properly set expectations, and just as you are accountable, you’ve got to hold people accountable.

39:26 - Nils has a favorite way of driving accountability.

43:08 - How do you ensure that what was promised is still on track?

45:40 - This is the recommendation when performance is subpar….

01:21 - If you’re stuck in the daily operations of your business unable to work on strategy or relationships, Lloyd’s book is for you.

03:35 - You won’t get out of the day to day business operations without a team.

05:42 - If you think you’re fine as a solopreneur, here are a few things to consider…

10:20 - One of the most useful skills an employer can have is knowing how to run an effective team meeting.

15:15 - These five rhythms will keep things running in your business…

16:51 - What are the reds in your business, and how can you turn them green?

19:12 - A business dashboard will inform your planning and ensure you’re on track with your strategies.

22:29 - Involve your team in your future-pacing, and avoid changing priorities too often.

26:16 - A regular pulse check on the day to day operations of a business helps keep everyone up to speed.

28:02 - Unstructured catchups are just as valuable as planned coaching sessions.

30:53 - This is how you can avoid having to solve every problem in the business yourself.

36:18 - For effective group coaching, Lloyd recommends you GROW.