James Schramko Podcast

02:20 - Ryan takes a nostalgic look at when he first encountered James.

04:46 - This event sparked the transformation of Ryan’s videography business…

08:59 - Working with James was eye-opening for our guest.

11:56 - A large part of the business success story is embracing new perspectives and overcoming mental hurdles.

15:03 - Ryan thought getting off the tools would be a problem. Turns out loving what you do is still an option.

19:30 - James makes it his business to uncover people’s real goals, and Ryan’s have evolved over time.

22:31 - The journey from being coached to becoming a video business expert is an interesting one.

24:46 - Short term thinking is prevalent - it takes a success mindset to aim for the long term.

29:31 - If you want expert help with your videos, Ryan’s video production business is the place.

03:00 - Attend the occasional live event - it could be a huge chance to generate new leads.

09:54 - Taking to the speaking stage can be a terrific lead generation solution.

17:11 - An amazing business partnership can come off the back of strategies one and two.

21:05 - Things change, and your lead generation techniques need to keep up.

29:32 - When people connect with your content, this is something you can leverage.

02:55 - Writing sales copy is a recurring topic on the show. Here’s why Jaimee believes it’s worth talking about.

07:10 - Jaimee recalls how she started her agency and fell under James’s influence.

09:03 - In 12 years, James and his community have exerted major influence on this guest’s business.

11:18 - It’s been established that copy is important, but why specialize in it?

13:02 - Jaimee’s marketing style is different from that of many suppliers out there…

16:34 - When you combine Cialdini’s Influence book and Rackham’s SPIN Selling, the result is a winning style of copy.

26:42 - It must be asked: what effect does Jaimee see AI having on copywriting?

32:04 - James sees a lot of problems with relying wholly on an AI copywriter.

37:53 - If you take away any copywriting tips from this episode, one should be to understand your customer.

02:45 - One of the first steps of the website design and development process is defining, what is the scope of the project?

10:04 - The website development timeline involves determining timeframes and creating a schedule for tasks.

16:57 - It’s part of the project manager’s role to assign clearly who does what.

20:57 - A crucial step is taking into account, how much does website development cost?

25:29 - Effective communication ensures everyone is on the same page, with the same goals.

30:56 - Proper planning will minimize the risks inherent in the web development process.

35:07 - Thorough testing is essential to make sure the website works as expected.

37:35 - Next is the handover and setting customer expectations for the future.

41:52 - What is there to learn after the launching of the website?

03:00 - Social media coach Stephanie hasn’t been online long, but she started off getting a number of things right.

05:17 - James’s material was just what Stephanie needed, and following it has paid off big time.

09:32 - What made it an ideal choice to build a membership site?

12:57 - This is the importance of personal branding to Stephanie’s social media coaching…

14:08 - The support of an effective team makes all sorts of things possible.

15:37 - James is interested in the YouTube strategy Stephanie used to improve social media presence.

18:17 - James’s guest enjoys the marketing part of the puzzle, and is quite good at it.

20:17 - This is how you can funnel people from a YouTube video to a Facebook group…

23:27 - Different levels of value cater to different kinds of customers seeking help with social media.

29:13 - Here’s some advice for the early stages of online business…

32:24 - One of Stephanie’s challenges was the mindset shift that comes with success.

03:47 - If you’ve never heard of Chandler Bolt, here’s what you’ll want to know…

05:52 - What have been the challenges since James and Chandler last spoke?

08:38 - Chandler defines the success of his self publishing school in terms of impact.

10:15 - A lot’s changed in the last decade - how does it affect book-writing?

13:42 - Chandler shares his general process of how to write a book step by step

16:23 - How does self-publishing.com’s program work?

17:51 - If you already have a book, this is what Chandler can do for you…

21:25 - James and his guest discuss timeframes for if you want to self-publish a book

23:12 - What kind of results has Chandler seen his students get?

25:23 - Can anybody write a book? And should they?

28:47 - Since writing his book, these are the benefits James has seen…

01:18 - Trevor credits banking days for his current proposal system.

02:45 - When someone presses for the price of the thing, how do you handle it?

03:53 - James believes people want proposals, and shares his own previous experience.

07:01 - In the time between talking to them and sending the proposal, can people lose interest?

09:30 - Trevor shares two people for whom proposals boosted conversions.

12:09 - There are good reasons you should consider doing proposals.

13:21 - This is how just doing a proposal can change the entire game.

15:38 - A client who thought Trevor’s system was “too salesy” quickly changed her tune.

18:20 - What does Trevor do when students want to err on the side of caution?

20:55 - As an educator, James can share parallels with Trevor’s results.

22:36 - So what does this lengthy document with sales elements actually look like?

28:09 - Is it a good idea to offer multiple packages?

30:42 - What’s the reasoning behind a deadline for the prospect’s response?

33:37 - When you can pin down the real reason for no, you stand a chance of making it a yes.

36:20 - Ever find a supplier so great you’re just happy to give them business?

37:25 - You won’t see James flex his life on socials. Here’s why…

41:06 - Here’s where to get your hands on Trevor’s stuff.