James Schramko Podcast

01:55 - Ryan caught James’s attention early in James’s online career, already doing the membership model.

03:15 - James’s guest can trace his internet journey from ’98.

07:11 - After hitting a sort of peak, Ryan’s business growth took some hits.

11:43 - After starting a supplement company and selling it, Ryan is enjoying freedom.

13:34 - People seem to want what others have, whether it’s e-commerce or a membership based business model.

16:30 - The business and life model that works for you can change over the years.

19:16 - Some people are all about hustle. Others know there’s more to living.

23:52 - Ryan’s membership business model used to be about volume; now he takes a more targeted approach.

27:01 - James’s commitment to innovation has served him well. That said, some things haven’t changed.

29:30 - The 3 C’s of membership were Ryan’s idea, and James now gives credit where it’s due.

30:33 - Some lessons take a decade to learn - as a business mentor, James can share a few.

32:59 - Too many people are obsessed with the tech of business. Here’s what our two marketers say.

35:12 - Partnerships and cars in motion occupy James today.

38:14 - These are the things Ryan and James prioritize (hint, money isn’t one).

41:59 - Multiple price tiers are useful, but what is low, and what is mid?

43:41 - People are making astonishing sums of money on YouTube, in some surprising ways.

48:24 - This is what you can take away from this episode…

51:18 - Ryan is in a place now where business is much more enjoyable.

02:25 - When planning marketing campaigns, there are a number of things to consider.

06:11 - Sales page copywriting, and all other copy, is about your message - who it’s for, what you say, and how you say it.

11:44 - How does your sales page design visually communicate with your audience?

14:28 - In this day and age, you need to convey your message over several different devices.

16:18 - When planning a marketing campaign, a brand style guideline can keep things consistent.

19:48 - How do you articulate your essence and identity so you stand out from the noise?

22:34 - Technology sequences the other elements of a digital marketing campaign.

28:40 - The way James sees it, there are two versions of KLEQ usage.

33:16 - This is what you don’t want to do with your software program.

36:23 - If you want help from Charl, here’s where to go…

01:21 - Sounding good is actually a life skill. Has it ever occurred to you to improve your speaking voice?

05:44 - If you’ve ever thought, I hate my own voice, it’s boring, there’s a fix.

08:19 - To develop tonal patterns that hold audience attention, try exaggerating, then pulling back.

09:58 - John Henny recommends playing with your voice to find emotional intention.

15:45 - Where you come from has a huge influence on the way you talk.

19:28 - There are ways to capture and hold attention, even when your subject is dry.

24:07 - John goes over his process for helping business owners improve voice quality.

28:53 - One client of John’s was so satisfied, he gave a bonus 10 times his hourly rate!

30:57 - If you can improve your voice, it can change how people treat you.

34:09 - Does your sound equipment count as much as voice quality? John weighs in.

01:09 - There’s traffic you do, and traffic done for you. Then there’s Ilana’s done-with-you traffic program.

02:36 - Have you heard of this recent Google ads search campaign? Find out if it’s for you.

06:20 - If the Dynamic Search Ad is like a catch all, could you have only that?

08:42 - There’s a huge advantage to leveraging the knowledge of an expert.

11:23 - This makes the Dynamic Search Ad different from the Performance Max Google ads.

14:06 - If you want to give Dynamic Search ads a shot, Ilana has a couple of tips.

16:10 - Just to keep things real, here are the pros and cons…