Before discovering Kleq, here’s how James arranged his membership site. [01:36]

A question from John made James reconsider his membership site design. [04:08]

Using the best membership software he knows of, James is implementing a simple chat for his private coaching. [05:18]

The mobile aspect of Kleq is something where other membership site platforms fall short. [08:18]

Kleq lets you start a membership site that offers whatever customer experience you have in mind. [09:15]

James sees two common approaches to building a subscription based website. [10:38]

This is what James’s membership will look like using Kleq as his membership website builder… [11:45]

If you’re starting a membership site, Kleq will give you everything under one roof. [13:16]

Copywriters are an eccentric lot, and Chris Haddad is no exception. He and James ponder why that is. [03:34]

Australia is home to some weird and wonderful wildlife, much of which can kill you. [06:54]

How did Chris come to be known as Mr. Moneyfingers? [08:43]

James can’t have Chris on the show and not ask about his PIG Method of emotional copywriting. [12:57]

Success without integrity can be pretty hollow. [15:59]

This is why Chris talks at 3X the speed of normal. [17:48]

Should you label a podcast episode by topic, name, or number first? [19:03]

It’s not the fame of your guests that carries the show. [22:05]

Are podcasts ultimately about conversions, or leads? [25:52]

Chris has guested on quite a few shows, and some have asked him to do outrageous things in the name of promotion. [27:17]

The name of a podcast can make or break a show. What’s the current trend? [31:10]

When people ask Chris what stories to tell, this is what he says… [36:04]

The PIG Method came first. This is how the Chris Haddad podcast followed… [37:43]

Why start a podcast? And what is the NEAT method? [40:48]

How easy is it to get guests, and how often should you publish? [46:48]

Can incompetence actually be a good thing? [49:43]

Where does Chris see his podcast going? Here’s the forecast. [54:36]

This episode is longer than usual for the podcast, but it’s nothing unusual for James’s guest. [57:53]

It’s a great feeling when you can see your students crushing it. [1:00:09]

Is a safety net a good or a bad thing to have? Our two experts weigh in. [1:04:56]

When should you give advice, and when should you withhold it? [1:11:04]

If you’d like to start a podcast on Apple, here are the main takeaways… [1:14:30]

Charley has set a certain amount for himself to invest each month. Will your profit margins allow you the same? [02:19]

Drama in the workplace has the power to derail productivity and kill profit. [07:21]

Is your own personal drama getting in the way of business performance? [10:56]

Hiring the wrong person can cost you dearly in both money and wasted time. [14:45]

Putting off your hiring could lead to hasty recruitment and regrets. [17:25]

Training the team you hire will improve your capacity to make a profit. [22:28]

Are you and your team applying the 80:20? [27:56]

Having the right people on your team makes for less drama and better effectiveness at work. [30:47]

It pays big to recognize when a trend is on its way out and to make appropriate business changes. [34:06]

Embracing and adapting to change lowers the risk your business will lose money. [38:47]

Changing too often, however, means you never get good at something, which damages your ability to make profit. [41:02]

Look forward to part two of James and Charley’s discussion. [45:56]

When a company’s COO decides to leave, they call on Lloyd Thompson to fix things. [02:01]

This business was really good at one thing. Trouble is, they were focused elsewhere. [04:08]

Sometimes it takes a fresh pair of eyes to recognize what’s awry in the workings of a business. [05:18]

Letting people go is tough, especially when it’s the company’s fault they can’t stay. [07:32]

The good thing about rock bottom is you can only go up. [10:00]

Lloyd is good at what he does, as the results of this case study bear out. [11:58]

Charley speaks of being financially independent - what is that, exactly, and why is it worth shooting for? [03:30]

Some people think you can become financially free through cost cutting - can you? [06:49]

Ten years sounds like a long time. But in 10 years you can change pretty much every aspect of your life. [10:36]

Charley thinks back to when he needed to earn, versus now when it’s a choice. [13:28]

Avoid drama in your life by steering clear of the wrong clients. [15:51]

Do you consider your future self in the decisions you make? [18:43]

Kids can be a game-changer when it comes to building wealth. [21:11]

Financial independence can do some great things for your health - ask James and Charley. [24:29]

You can learn a lot from nature. James gets a lesson in resilience from Mother Ocean. [28:57]

If you can achieve a decade’s worth of learning and success early, that’s massive. [33:07]

These are the practical steps you can take as a result of listening… [35:05]

There’s really three ways to scale a business. Will gives a rundown. [01:56]

Say you want to scale from $100K - what does that look like? [02:59]

Revenue share deals are a great business model, if you’ve got an eye for scalability. [09:33]

What do seven-figure businesses do differently from six-figure businesses? [11:11]

Want to make more profit? Try lowering your margins. James explains. [13:30]

Sometimes, having just one coach isn’t enough. [15:14]

If you can establish what you’re really great at, you can charge much more for your product. [17:19]

What are you doing in your business that you’re not getting paid for? [20:57]

Do you charge enough for the value that you deliver? [23:36]

This is why you should serve only the right clients… [29:22]

Look at your best sellers, the things you offer that the market really wants. [35:39]

Now you can think about the marketing. [39:42]

There are the daily updates Google does unbeknownst to most of us, then there’s those that they announce. What’s the diff? [01:05]

Gert runs through one of the latest updates and what it means for site owners. [02:32]

How do we know a specific update will impact our site? And what do we do if it does? [05:39]

Some sites have been doing well thanks to a user-friendly content layout. [08:12]

You can check how you’re doing using the basics, or you can go beyond that. [09:32]

James’s team gets told what to do - is everyone that fortunate? [11:37]

The latest updates have impacted Gert’s app - here’s how. [13:41]

What do you do if you’re ranking for something you’d rather not? [14:58]

Gert works with a variety of businesses. Is there anyone he can’t help? [16:11]

If you get wind of an update, here are some recommendations… [18:31]

SEO still works, though Google would rather you do ads. [20:38]

Working with James turned on a lightbulb for Brian, and inspired a change in lifestyle. [01:16]

It’s one thing to help the copywriter get their job done. It’s another to inspire them. [03:22]

Gratitude only recently entered James’s repertoire as a coach, but since then it’s been a key element. [04:25]

Brian’s journey from copywriting to coaching began with a switch in mindset. [06:34]

Coaching interested Brian in his 20’s, but it was COVID that really let him explore it. [08:26]

A lot of people are chasing goals that they only think will fulfill them. [10:12]

When you can tie your skills to something that resonates in your heart, the rewards are great. [12:35]

Is copywriting still part of the equation? [15:54]

Copywriting and coaching mindset actually have a good deal in common. [18:55]

What type of client does Brian get the best results for? [19:46]

This is how the customers come in… [20:51]

Is this where Google advertising is headed? James and Ilana look at the new PMax feature. [01:19]

This is what Performance Max is and what it promises. [02:57]

PMax has some good things going for it, and here’s who can most benefit… [04:20]

On the flip side, these marketers are best to pass on the new feature… [06:16]

Just as with any good things, there are negatives. [08:27]

E-commerce folks, you could already be running an upgrade - better check. [11:41]

First of all, you need good tracking and structure. [12:25]

This is why you must have a video in your campaign. [14:27]

You need to create really good audiences, and Ilana helps with this. [15:49]

Negative keywords are a critical tool that many marketers overlook. [17:00]

What is ROAS, and how much of it are you looking to make? [18:08]

When a founder has to let a COO go and step back into the role, what are the challenges? [02:07]

This is how Lloyd helped his client in the wake of their COO’s departure. [06:13]

Skills are just one aspect of hiring. Is a candidate also the right person for the role? [08:34]

James has advice for the business owner torn over letting staff go. [10:31]

When a founder has support in the process of dismissal and hiring, it can pay off in a big way. [12:47]

If you’ve ever made the mistake of hiring the wrong person, here’s a tip to keep you from repeating it. [14:46]

Are you hanging on to someone on your team who shouldn’t be there? [16:57]

This is the big thing James wants you to take away. [19:18]