The Greg Bennett Show

Jamie Hunt - Former Professional Triathlete - Co-Founder of Sports apparel brand 2XU


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Jamie Hunt is a former professional Triathlete who transitioned into the world of High-Performance sports apparel and co-founded the brand 2XU. He built that brand at a mind-boggling pace, to a brand that had over $100 million in transactions a year and sold for a 9-figure sum.


His passion, energy, and hard work were evident as an athlete. We raced each other throughout the 90s and he was a part of the exceptional group of Kiwis that took the world by storm. He took that same passion, energy, and hard work into the world of fabrics and brand building and never looked back.

He’s one of the most genuine down-to-earth men you could meet and combines that with a driven competitive streak that has fueled him to be one of the world’s great high performers.

Jamie is incredibly open and vulnerable in this episode. His journey from being left of the NZ Olympic team to the co-founder of the High-performance endurance and compression brand 2XU is incredibly inspiring.

His drive to produce the world's greatest products and his relentless pursuit of looking to do things better is grounded by his family, community, faith, and his physical training.

It hasn’t all been smooth sailing. His family have had to pack up and move, he was on the road for 200 days a year for 13 years and he’s dealt with depression brought on by his anxiety. But, he has come out the other side wiser and more in control of his life. He understands what’s important to him and he’s making it happen.

So many lessons and great advice. His passion is truly contagious.

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The Greg Bennett ShowBy Greg Bennett

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