In this episode of the Common Time Podcast, we’re joined by Jamie Weaver for a deep dive into one of the most critical aspects of a thriving music program: recruiting for band and building a culture that students—and parents—are excited to be part of.

We explore practical strategies for attracting new students, communicating value to families, and creating early experiences that spark long-term commitment. Jamie shares ideas for strengthening feeder relationships, hosting engaging recruitment events, and establishing a band identity that feels welcoming, purposeful, and fun.

This conversation goes beyond just increasing numbers. We talk about how to build a sustainable program culture rooted in clarity, enthusiasm, and connection—so that students don’t just join band, they stay in band.

Whether you’re launching a beginner program, rebuilding enrollment, or refining your recruitment process, this episode offers actionable ideas you can implement right away.

Connect with Common Time Podcast:

Follow us on social media at @CommonTimePodcast

Join our community focused on growth here: 🔗 https://www.facebook.com/groups/commontimecollective

Subscribe, rate, and leave a review on your favorite podcast platform!

Nominate someone for a Standing Ovation: 🔗 https://forms.gle/i6aqoZxY85RMRwGP7

Fill out our anonymous listener survey: 🔗 https://forms.gle/E6VBNH2f4bWYNPFM8

Join the Conversation: Share your thoughts on this episode in the comments below or on our social media channels. Let’s keep the discussion going!

Hosts: Dr. John Pasquale and Dr. David Clemmer

Producers: Jessica Pasquale and Theresa Clemmer