ChatGPT is back in our podcast one more time. Last time we talked about its impact on the academic enterprise. But ChatGPT is also the key digital technology issue of our time. It should be researched, of course, and we information systems researchers should jump on the opportunity to learn more about it. What are some of the questions that surround ChatGPT and similar forms of generative artificial intelligence? We look at a few research ideas at the individual, collective, firm, and economic level. And we conclude that whatever topic people are researching, their key challenge will be to theorize about what’s different with generative artificial intelligence and what is not. As usual, the references to readings we mention are listed on .