We talk about the dominant research method in information systems, survey research. Can you believe that still one in five papers in our main journals are based on surveys? We think survey research is past its prime – or is it? We discuss what is so good and what is so difficult about it. We try to find a future in which survey is one key part of our method portfolio and how it can continue to stand as a cornerstone of our IS knowledge tradition. As usual, the readings we refer to are listed on .