I'm the founder of V8 Capital (Est. 2023), we're private investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.

⁠⁠ https://v8group.co.za⁠⁠

I'm the founder of V8 Capital (Est. 2023), we're private investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.

⁠⁠ https://v8group.co.za⁠⁠

I'm the founder of V8 Capital (Est. 2023), we're private investors that invest in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R70M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses.

⁠⁠ https://v8group.co.za⁠⁠

Over the next 14 days we’ll talk about how to drive traffic to your website.

Without traffic, you cannot produce leads or sales.

The most basic thing that you need to understand is that you won’t have real success if you only focus on posting to your profile.

You need a Facebook page where you can post links, videos and content that drive traffic to your website, allowing you to capitalize on this audience.

Posting on your Facebook page and growing your following organically will take a lot of time.

The problem is that organic reach is dying. Basically- not everybody sees what your posting on their news feeds.

It’s not a good idea to get your friends and family to follow your page, because these people aren’t necessarily interested in your business and probably won’t engage with your content.

It’s crucial that you get people who are contextual to your target market to follow your page, because that will give you a better “edge-rank” score.

In a nutshell- an “edge-rank” score is an algorithm that determines what percentage of people you can reach with your content. There are many variables that are used to determine this score, but one of them is how many people engage with your content within in the first hour of posting.

The best way to get contextual people to follow your page is by joining relevant Facebook groups. You can get people from these communities by adding value and contribute to the conversations taking place on these platforms.

Ask the admins if there are opportunities to collaborate.

’m going to be giving you insights into the various software tools that we use as a digital marketing agency.

We use Unbounce to build amazing landing pages. It costs 99 $ a month, but it allows you to do extensive testing and run user-specific landing pages.

Get Response is a tool that we use to educate our customers. It allows you to build complex and sophisticated, automated email marketing.

You need to qualify your leads if you’re a service-based business. We use Typeform, which is a software tool that allows you to create complex quizzes and questionnaires to qualify your leads.

We use Hubspot to store our lead data.

Lastly, Zapier is a great integration tool that connects all of your software tools, allowing full automation.

You need to do the math before you start running lead ads.

You need to have an understanding of how much it’s going to cost you to acquire a customer.

How much revenue will a customer bring to your business and how much profit will you make?

How much of your profit can you inject back into your business to scale and grow?

You need to have benchmarks that you’re working toward.

Do your marketing math, folks!

If you’re driving traffic to a site, you need to tweak your site to increase the amount of people opting in for your product or service.

The average website has a conversion rate of 1%. Out of every 100 people landing on your site, 1 will end up buying your product or service.

Different industries have different conversion rate benchmarks.

You need to know how to use Google Analytics to gain an understanding of what your conversion rate is.

Copy, font sizes, banners, placement, credible icons, secure logos, testimonials, spacing… these are crucial elements that you need to be conscious of.

Understand the difference between the intent-driven channels and the channels in which you need to create the intent.

This is the main difference between search engines like Google and social media platforms like Facebook and Instagram.

When people have specific questions and specific intent related to your brand, that’s you can set up Google Ads that trigger when your prospect type in those specific keywords.

The challenge is that only 5% of your target market are actively searching for solutions. There is also a lot of competition for these prospects, so the price of their attention is high. Although this platform is more expensive, the quality of your traffic that you’re driving to your website is going to be a lot higher.

On social media platforms, you need to create the intent. Your prospects aren’t on Facebook looking for solutions, they’re there for recreational reasons. It’s an escape from reality, which is why your lead magnet needs to be attention-grabbing and exceptional.

In general: For higher-ticket items and B2B businesses, Google Ads work very well. For lower-ticket, consumer goods, social media platforms work well.

This customer has convinced themselves that your product or solution is the perfect solution for them.

They want to do business with you and are also aware that your offer is not a silver bullet, but they want to do what they can to make your solution work for them.

These customers have a longer lifetime value for your business.

This customer is often brought about by marketing tactics, often by pressure tactics. Examples include putting a limited time on your offer, being persistent and creating urgency.

These tactics help you increase your conversion rates, but the type of commitment that you’ll get is going to be very different from the one previously mentioned.

Even though you’ll be getting more money into your business, you’ll also be getting more cancellations and have a shorter customer lifetime value.

We encourage you to be honest and transparent with your customers and educate them on the effort that will be required from their side in order to achieve their goals.

If you want a higher conversion rate, you need to eliminate risk for them.

Make them feel safe about doing business with you.

Examples of bold guarantees are 30 day money-back guarantees, 100% customer satisfaction guarantees or “if we don’t complete X in Y amount of time, our product or service is completely free”.

Be bold, but practical.