One of the trends in the world of marketing is people try to create a place where everything's available. That's the idea of the modern mall, the idea behind 7-11, they try to figure out exactly what people need and then they put it all in one place. So, Kṛṣṇa has done that for us. Everything that's necessary or consumable anywhere within the three worlds is available in one place—that's through Japa. But you don't have to drive there and get it; actually, you don't have to go far—you just have to sit down anywhere and you can get it.

So, it's one thing to keep in mind because the mind gets restless, thinking that it wants something else and it's available somewhere else. But if we become acquainted with actual clear philosophy that everything's available in one place, at the root, at the center cause, then we can reassure our minds that you don't have to go anywhere else because you're not going to, you're just going to lose your place in line—just stay here.

And the other concept I'll talk about in a minute, but we can remember that everything's available. As Bhaktivinoda Ṭhākura says, there's nothing else to be had in the fourteen worlds except the holy name. So keep that in mind if your mind wants to go shopping elsewhere—we already have the one-stop shopping

The shastras, and Śrī Caitanya Mahāprabhu emphasized so strongly how everything's included in the holy name. So that it's one time when we're chanting—it's not the one time—but we can give ourselves full permission while we're chanting to not think about going somewhere else. This is one of the ways to have successful japa: is to not divert the mind and go anywhere else. And if we're convinced that the holy name is all-inclusive—that everything I'm looking for is available in The Holy Name, it's cintāmaṇi—if I just stay in touch with the holy name, then I'll be transformed in a way that will be favorable. It's what everyone's looking for.

(Excerpt from the talk)

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