Jasmine Johnson, CEO of GŪD Essence, is a black female pioneer in the cannabis industry.

She discussed the importance of blending hospitality with cannabis, advocating for precise cannabis terminology, and Good Essence's strategy for creating black generational wealth through employee ownership, partnerships, and expansion into apparel, lifestyle, and wellness.

GŪD Essence is also planning new store openings in Clearwater, Jacksonville, and Orlando.

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