World-renowned candy and snack food historian Jason Liebig, featured expert on the History Channel, discusses his journey from discovering #comics to building one of the most extensive vintage candy and snack packaging collections in existence. Liebig explores the strong connection between comics and candy culture through vintage advertisements and character tie-ins and shares memorable and surprising items from his collection, including the weirdest time-specific products he's uncovered. He also reveals the grail items still on his wish list, discusses what drives him to preserve this often-overlooked pop culture history through his website and social media, and offers advice for aspiring collectors.

You can follow Jason on his site, jasonliebig.com, or on Instagram @collectingcandy.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.