It’s that time of year when we’re mapping out our channel strategies for the new year, making our wish lists for what want our CFO and CEOs to approve, and what we want from our channel partners. And it’s that time of year when Jay McBain, Forrester’s Analyst for Channel, Partnerships, and Ecosystems, comes back to Channel Journey’s with his vision of the future. Jay shares his top ten IT channel predictions for 2022 and beyond. Find out what you need to plan for in building your partner ecosystem of the future.

Here are Jay’s Top 10 Channel Predictions for 2022:

10. Tech buying is changing, so is the psychology, behavior, and journey

9. End of the cookie

8. 76% of CEOs think current business model will be unrecognizable

7. The world shifts to subscription and consumption models

6. The embedded white label future replaces the SKU

5. Marketplaces accelerate the decline in resell

4. Marketplace taxation takes center stage (MSFT then Google lowered to 3%)

3. Distributor disruption continues (Are Distributors The Future Of Distribution?)

2. 72% of US tech workers are considering quitting

1. The ecosystem orchestrator becomes the new trusted advisor