Four key strategies show how firms can lead with value, optimize for AI, test strategies, and show more humanity to win clients. Gear Up for GrowthWith Jean CaragherFor CPA Trendlines “Firms can’t afford to hide behind best practices or boring templates anymore,” says Jay Schwedelson, president and CEO of Outcome Media and host of the top-rated marketing podcast Do This, NOT That, during his appearance on Gear Up for Growth, powered by CPA Trendlines, and hosted by Jean Caragher of Capstone Marketing. <ul>
<li>
More <a href="https://cpatrendlines.com/tag/gear-up-for-growth/">Gear Up for Growth here.</a> | More <a href="https://cpatrendlines.com/author/jean-caragher/">Jean Caragher here</a> |</li>
<li>
Get her best-selling handbook, <a href="https://cpatrendlines.com/shop/the-90-day-marketing-plan-for-cpa-firms/">The 90-Day Marketing Plan for CPA Firms, here</a> | More <a href="https://cpatrendlines.com/category/podcast,video/">CPA Trendlines videos and podcasts here</a>
</li>
</ul> “It’s time to be bold, be human, and make sure you’re showing up where your prospects are actually searching, especially in AI,” he adds.  Schwedelson shares four urgent takeaways for CPA firm leaders.

Four key strategies show how firms can lead with value, optimize for AI, test strategies, and show more humanity to win clients. Gear Up for Growth With Jean Caragher For CPA Trendlines “Firms can’t afford to hide behind best practices or boring templates anymore,” says Jay Schwedelson, president and CEO of Outcome Media and host of the top-rated marketing podcast Do This, NOT That, during his appearance on Gear Up for Growth, powered by CPA Trendlines, and hosted by Jean Caragher of Capstone Marketing. More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here “It’s time to be bold, be human, and make sure you’re showing up where your prospects are actually searching, especially in AI,” he adds. Schwedelson shares four urgent takeaways for CPA firm leaders.

Four key strategies show how firms can lead with value, optimize for AI, test strategies, and show more humanity to win clients. Gear Up for GrowthWith Jean CaragherFor CPA Trendlines “Firms can’t afford to hide behind best practices or boring templates anymore,” says Jay Schwedelson, president and CEO of Outcome Media and host of the top-rated marketing podcast Do This, NOT That, during his appearance on Gear Up for Growth, powered by CPA Trendlines, and hosted by Jean Caragher of Capstone Marketing. <ul>
<li>
More <a href="https://cpatrendlines.com/tag/gear-up-for-growth/" rel="noopener noreferrer">Gear Up for Growth here.</a> | More <a href="https://cpatrendlines.com/author/jean-caragher/" rel="noopener noreferrer">Jean Caragher here</a> |</li>
<li>
Get her best-selling handbook, <a href="https://cpatrendlines.com/shop/the-90-day-marketing-plan-for-cpa-firms/" rel="noopener noreferrer">The 90-Day Marketing Plan for CPA Firms, here</a> | More <a href="https://cpatrendlines.com/category/podcast,video/" rel="noopener noreferrer">CPA Trendlines videos and podcasts here</a>
</li>
</ul> “It’s time to be bold, be human, and make sure you’re showing up where your prospects are actually searching, especially in AI,” he adds.&nbsp; Schwedelson shares four urgent takeaways for CPA firm leaders.

Jay Schwedelson: Stop Playing It Safe | Gear Up For Growth

Exclusive information. Extraordinary insight. See all podcast episodes here: <a href="https://cpatrendlines.com/category/podcast/">https://cpatrendlines.com/category/podcast/</a> CPA Trendlines is the world’s only research and advisory service focused solely on the tax, accounting, and finance professions. We use a time-tested, quality-proven, proprietary blend of data, analysis, community, experience, and imagination to produce extraordinary value for our clients. Elite decision-makers from all over the world look to CPA Trendlines for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. You’ll stay more focused, save time, grow revenue in a fast-changing global digital environment, and sleep better at night. Guaranteed. Facts. Figures. Insights. Implications. Here you'll find the data and analysis you can use for your practice and your career, plus exclusive research, insights, and commentary on the most pressing issues and fastest-changing trends.  We are dedicated to delivering the actionable intelligence that tax, accounting, and finance professionals need in order to identify and act on emerging issues and opportunities.  We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives.  Our reports are relevant, timely, and to-the-point, providing the most essential information, and are digestible often in under an hour.

News

Business News

Exclusive information. Extraordinary insight. See all podcast episodes here: https://cpatrendlines.com/category/podcast/ CPA Trendlines is the world’s only research and advisory service focused solely on the tax, accounting, and finance professions. We use a time-tested, quality-proven, proprietary blend of data, analysis, community, experience, and imagination to produce extraordinary value for our clients. Elite decision-makers from all over the world look to CPA Trendlines for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. You’ll stay more focused, save time, grow revenue in a fast-changing global digital environment, and sleep better at night. Guaranteed. Facts. Figures. Insights. Implications. Here you'll find the data and analysis you can use for your practice and your career, plus exclusive research, insights, and commentary on the most pressing issues and fastest-changing trends. We are dedicated to delivering the actionable intelligence that tax, accounting, and finance professionals need in order to identify and act on emerging issues and opportunities. We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives. Our reports are relevant, timely, and to-the-point, providing the most essential information, and are digestible often in under an hour.

Exclusive information. Extraordinary insight. See all podcast episodes here: <a href="https://cpatrendlines.com/category/podcast/" rel="noopener noreferrer">https://cpatrendlines.com/category/podcast/</a> CPA Trendlines is the world’s only research and advisory service focused solely on the tax, accounting, and finance professions. We use a time-tested, quality-proven, proprietary blend of data, analysis, community, experience, and imagination to produce extraordinary value for our clients. Elite decision-makers from all over the world look to CPA Trendlines for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. You’ll stay more focused, save time, grow revenue in a fast-changing global digital environment, and sleep better at night. Guaranteed. Facts. Figures. Insights. Implications. Here you'll find the data and analysis you can use for your practice and your career, plus exclusive research, insights, and commentary on the most pressing issues and fastest-changing trends.&nbsp; We are dedicated to delivering the actionable intelligence that tax, accounting, and finance professionals need in order to identify and act on emerging issues and opportunities.&nbsp; We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives.&nbsp; Our reports are relevant, timely, and to-the-point, providing the most essential information, and are digestible often in under an hour.&nbsp;

Share Jay Schwedelson: Stop Playing It Safe | Gear Up For Growth

Sign up to save your podcasts

Jay Schwedelson: Stop Playing It Safe | Gear Up For Growth

Jay Schwedelson: Stop Playing It Safe | Gear Up For Growth

More shows like CPA Trendlines Podcasts

WSJ What’s News

HBR IdeaCast

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

Accounting Today Podcast

Talking Tax

The Accounting Podcast

Accounting Voices Podcast

Business Strategy for CPA's

At The Table with Patrick Lencioni

Future Firm Accounting Podcast

The Unique CPA

The Working Genius Podcast with Patrick Lencioni

Earmark Podcast | Earn Free Accounting CPE

Jason On Firms Podcast

Digital CPA by CPA.com