Jay Today TV

By Jay Baer

Fresh advice about business and social media from Jay Baer.... more

4.9

99 ratings

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FAQs about Jay Today TV:

How many episodes does Jay Today TV have?

The podcast currently has 146 episodes available.

Jay Today TV episodes:

October 08, 2014 Images Are Everything
Newsflash: Visuals matter.

I would even venture to say that visuals matter more than words. Because if you don't have a great visual, people aren't going to click through to read those words that are so important to you.

And it's not just any visual - it's high-quality visuals. Adding a stock photo to your content isn't going to be what gets your content read. It needs to be good-looking and compelling. If your featured images suck, it doesn't say much about you and your content.

Furthermore, your visuals must work on mobile, because more and more people are consuming and sharing content through those handheld tiny screens.

If you're not working to create better visuals to market yourself, it's time to start.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jason Wiser (http://twitter.com/ontracktips). Jason creates video hangouts on his Google+ page to help small business owners grow with marketing and other expert tips, and he has recently set up 3-minute versions inspired by the Jay Today show. Check him out: https://plus.google.com/+JasonTWiser

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
...more
5min
October 03, 2014 Do You Have the Guts to Say No?
Just because you can doesn't mean you should.

Yet businesses often try to do everything, even if it's not going to have a great outcome.

The most important word in business isn't yes - it's no. Have the courage to make the decision NOT to do something if it doesn't make your customers happy.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jonathan Wichmann (http://twitter.com/jonathanwich), who was one of the first guests on the Social Pros Podcast (http://socialpros.com) when he worked at Maersk. Now, he is off on his own consulting B2B marketers throughout Europe. Give him a follow for great marketing advice, especially for B2B.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
...more
4min
September 30, 2014 If You Want Feedback, ASK for It
Wondering what people think about your products or services?

Why not ask your customers?

A few recent examples reminded me how valuable this is. From a restaurant offering a discount for providing feedback to an app that asked for testimonials in exchange for free prizes, these kinds of questions can provide you with invaluable information about your company.

It's not your customers' responsibility provide you with their reviews. It's your responsibility to ask.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Heidi Cohen (http://twitter.com/heidicohen), a prolific writer and digital marketing professional who blogs at HeidiCohen.com.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
...more
4min
September 28, 2014 Is History Killing Your Business?
Are you doing things in your business just for the sake of doing it? Because it's always been done that way?

There are many, many things in hotel rooms, for example, that are there because they've always been there. But I never use them.

Why not put things in hotel rooms that people actually use or save the money from worthless things to upgrade the rooms or lower the room rates?

Think about whether the things that you do and the things that you are offering are actually useful for your team or your customers. If they're not, consider rethinking your strategies and processes so that you aren't doing things just because history said so.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Scott Stratten, a fantastic social marketer, speaker, and author. I was fortunate enough to read an advance copy of his new book, UnSelling, and it's definitely one to add to your list. It will be released on September 29th, so grab your copy now: http://www.amazon.com/UnSelling-Customer-Experience-Scott-Stratten/dp/1118943007/ref=sr_1_1?ie=UTF8&qid=1411749485&sr=8-1&keywords=unselling

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
...more
5min
September 26, 2014 Are You Paying Your Daily Rent?
Success isn't owned. It's leased. And rent is due every single day.

If you're not consistently improving your game, someone else is. So, if you want to be the best, you need to work on it every day.

That's because someone else will always be trying to take away whatever you have built for yourself. It doesn't matter what type of work you do - there is always going to be someone else who is coming for your success. There are no days off.

What can you do today to climb that mountain and stay on top?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Michael Brenner (http://twitter.com/brennermichael), who is one of the best people to learn from when it comes to content marketing. Formerly of SAP and now at NewsCred, Michael is a great personal to follow today.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
...more
4min
September 24, 2014 Quit Blaming Social Media for Your People Problem
Every time someone complains on social media (or any other channel), it's not because of social media. It's not even a customer service issue. It's almost always a hiring problem, a training problem, or a management problem.

It's because a person at your company did not do their job adequately.

While you should always answer the complaint as soon as possible, don't forget to dig deeper. Figure out what the human failure was that caused the customer to reach out or complain in the first place. This is how you can avoid future social media complaints and make your business better.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Justin Levy (https://twitter.com/justinlevy), head of global social media at Citrix. A smart, talented, and overall fantastic person, Justin has been dealing with some serious health problems. He is blogging about his journey at Built Unstoppable (http://www.builtunstoppable.com/), and we wish him the very best in his recovery. Get well soon, Justin!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
...more
4min
September 19, 2014 Celebrities Are Poison
Is this the beginning of the end of celebrity culture in America?

It has been a tough week for celebrities, including backlash against athletes like Ray Rice and Adrian Peterson, plus musicians like U2 and Robin Thicke. But the one issue that is making me crazy right now is what happened with Rihanna and her spot that was pulled from CBS (http://www.cnn.com/2014/09/16/showbiz/tv/rihanna-cbs-thursday-night-football/).

CBS, who thought they were doing the right thing by removing a song that was performed by a woman who was a victim herself of domestic violence, was slammed by Rihanna. Clearly, she believes more in selling records than supporting the fight against domestic violence.

It's time for a values check. These celebrities are standing in the spotlight, making bad decisions, and sending the wrong message to our kids.

Businesses must consider this when choosing whether to work with valued consumers, who already love your business, and potential "influencers", whom you'll have to persuade to love your business. Stop running your company as if you are going to recruit Rihanna to support it.

SUBSCRIBE: https://www.youtube.com/jaybaer00

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
...more
5min
September 18, 2014 Build Relationships With Information First, People Second
Times have changed, and the traditional method of walking by a store to see what they have is becoming obsolete.

Instead, potential buyers are educating themselves on what your company has to offer before they ever pick up a phone, send a contact form, or click a button. As a result, you must offer as much information as possible on your website so that there is no confusion about whether your products or services are right for your audience.

If a prospect has to pick up the phone to find out the answer to a question about their product, you're doing it wrong.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Joe Pulizzi (http://twitter.com/joepulizzi), the head of Content Marketing Institute and who some call the Godfather of Content Marketing. Check out Joe's new book, Epic Content Marketing (http://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
...more
4min
September 16, 2014 It's About Action, Not Eyeballs
Unless you're selling advertising, website traffic isn't really the goal.
In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric.
Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
...more
4min
September 12, 2014 You Can Learn a Lot From a Pine Tree
There are 2 marketing trends that we can glean from a pine tree:
1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful.
2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller businesses that can offer that personal touch.
Speaking of real estate, my new ebook, Youtility for Real Estate, is now available for pre-order here: http://www.amazon.com/Youtility-Real-Estate-Professionals-Specialfrom-ebook/dp/B00MNNAOPS
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Adam Buchanan (http://twitter.com/adam_buchanan), who does social media for Cabela's, and this very pine tree was found in his yard!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
...more
4min

FAQs about Jay Today TV:

How many episodes does Jay Today TV have?

The podcast currently has 146 episodes available.