This week-we're dissecting the discourse of blogs and their impact between 2007-2012 when hip-hop met the internet. Collectively known as ItsTheReal, Jeff and Eric Rosenthal join us to talk about their 10-part docu-style audio series The Blog Era and remember the wild west of music distribution and discovery.

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Produced by: Dale Lewis and Luke Bailey for Fly Fidelity Media

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Art direction: Mango Shark

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About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.

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Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity

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Contact: [email protected]