Founder and CEO of The Trade Desk, Jeff Green, breaks down the purchase funnel, look-alike modeling, and targeted advertising. You can't afford to miss this episode!

• [00:00:00] Advertising in a Data-Driven Wonderland
• [00:06:23] Purchase Funnel 101: The Customer Journey
• [00:11:30] Design and Data Converge in Web Advertising
• [00:18:21] Passing the Torch to the Next Generation
• [00:27:11] Look-Alike Modeling and Target Marketing
• [00:33:22] Create Scalable, Personalized Ads

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