Jeff Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.

General Partner at NFX Pete Flint talks with Jeff about his new book, his Twilio Founder Journey, running a public company through a recession, decision frameworks, and much more. Jeff's new book is released on Tuesday, January 12th and discusses how to use the creativity of code to solve business problems.

Developers are the creative workforce who can solve major business problems and create hit products for customers — not just grind through rote tasks. The landscape has shifted from the classic build vs. buy question to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?

Read more about Jeff's book here - https://www.askyourdeveloper.com/
Follow Jeff on Twitter here - https://twitter.com/jeffiel