Embedded finance is a term that has only been around for a relatively short time. But some fintech companies have created services that could be embedded in non-financial firms for many years. It really began in the payments space and became a part of lending and we often called it lending-as-a-service before embedded lending was a thing. One of the pioneers of embedded lending is LiftForward.

My next guest on the Fintech One-on-One podcast is Jeffrey Rogers, the CEO and founder of LiftForward, an embedded lending fintech that has been around since 2013. They have a fascinating story and might hold the record for the youngest fintech to partner with one of the tech behemoths.

In this podcast you will learn:

• The founding story of LiftForward.
• How a small fintech company was able to land Microsoft.
• How their multi-faceted relationship with Microsoft works.
• How lenders are involved in this process.
• Details of how all the different parties come together.
• The demographic changes that are driving their business.
• The different types of payments plans and subscriptions they do.
• What the Mastercard Engage partner network is and how LiftForward is involved.
• What brands want to see when it comes to embedded lending.
• How LiftForward makes money.
• The changes they needed to make to become an international company very early on.
• The scale that LiftForward is at today.
• Where they are focusing this year when it comes to new markets.
• Jeffrey's vision for the future of LiftForward.

Connect with Jeffrey on LinkedIn
Connect with LiftForward on LinkedIn

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