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In this interview, Joe talks to Andrew Rhomberg (https://www.linkedin.com/in/arhomberg/) Founder and CEO at Jellybooks (https://www.jellybooks.com/), a startup based in London. The company is a marketing tech startup (martech) for the book publishing industry. Jellybooks has been called a “Goole Analytics for eBooks” by Wired and “Moneyball for publishing” by the New York Times.

“When someone reads 30 to 50 pages they read the whole book”

Jellybooks is a cutting-edge platform for collecting data and insights on book reading. The company offers free eBooks in exchange for the readers reading data. The books are provided free of charge by the Sponsors (either the author or the publisher). All the readers need to do in return is to click a button at the end of each chapter to send Jellybooks their reading data.

This interview is in association with CONTENTshift, the accelerator program of the Association of the German Book Publishers & Booksellers. You can learn more here https://www.contentshift.de/en/. The winners are announced on a live ceremony at the Frankfurt Book Fair each year https://www.buchmesse.de/en. The accelerator program aims to push the boundaries of publishing. We will bring you this year’s winner of CONTENTshift at Thanksgiving (Nov 28th).

“You can ruin a book by it’s cover”

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During the interview Andrew and Joe talk about:The book, by the late Nobel laureate in literature is called “one hundred years of solitude” by Gabriel García “Gabo” Márquez and is available here (AL) https://amzn.to/336TT1w You can learn more about this amazing author, who invented magic realism, here: https://en.wikipedia.org/wiki/Gabriel_Garc%C3%ADa_M%C3%A1rquez

You can also learn more about A/B Testing here: https://en.wikipedia.org/wiki/A/B_testing

 “The book cover even influences if you recommend a book … I am judged by you what I recommend”

If you like to know what Joe likes, here is a hint: Peter F Hamilton (AL): https://amzn.to/2D3XG4V or here https://amzn.to/37no8ob

The Decline and Fall of the Roman Empire, 6 Vols. Vol. 1 - 3 (AL) https://amzn.to/2QCHaRn

History Every year the Frankfurt book fair is also the place where Startuprad.io interviews the finalists and eventual winners of the program. We did this already in the past. Have a look at our interviews from 2018 on our playlist here: https://www.youtube.com/playlist?list=PLUbiCAQc22WsdxEzE7iASbXD4_rAAVQbx

OutlookDuring the course of the next few weeks we will publish five interviews with startups (https://www.contentshift.de/en/contentshift/news/who-will-become-the-content-startup-of-the-year/) from the CONTENTshift accelerator from the Frankfurt Book Fair (https://www.buchmesse.de/en), with startups from Germany, Denmark and the UK.

Only the publication of our regular news will interrupt the series. We will end with a very special day at Thanksgiving, where we will publish our News, as well as the interview with the winner of the program.

https://youtu.be/-bRuUIrMVKs

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