Seth Godin talks about his new book, "This is Marketing" and a whole lot more: Does marketing really matter? Why we don't need a giant audience. The magic of "good enough" Why "authenticity" is a distraction. How culture beats strategy so much that culture is strategy. Why price is a story. The difference between entrepreneurs and freelancers. Why is asking “how do I get the word out” the wrong question. Seth’s heroes The best advice Seth ever received! How he writes the blog posts. What career Seth would be in if he hadn’t chosen marketing? Morning routines Seth's favorite book The first thing he would do if starting his business today. His favorite podcast Seth's favorite thing to do