Today’s genius mind is Jennifer Heier, Head of UX driven AI at the Siemens Data Lab. She is an industrial designer at heart and passionate for human-centric innovation. Her aim is to bring the human factor into the B2B context. Tune in to this episode to learn which role human-awareness plays in the IoT space and what that has to do with balloons, what predictive demand planning is all about, and get to know the magnificent story behind Mr. Beam.For more about Human & AI and the Siemens AI Lab check out our website: https://siemens.com/ai-lab