Entire real estate teams are moving to LPT!
I know why I moved… but why did Dan Binng?
Prefer to watch? 👀 YouTube chat here
I recently had a really great conversation with Dan Binng, a team leader out of BC/Alberta, and I wanted to share some of the biggest takeaways — especially around why we moved to LPT and why so many agents across Canada are suddenly paying attention.
LPT’s model offers solutions to a bunch of things agents have been struggling with recently.
Like the soft market.
Like high fees.
What I loved about this chat is how honest and into the weeds Dan and I dive.
Costs matter more. Support matters more. Flexibility matters more. And if you’re a team lead or brokerage owner, the pressure of trying to create opportunity for your people while also managing risk and overhead is very real.
LPT solved multiple problems for both of us.
Dan put it this way:
“The move to LPT has been amazing and it’s gone so quickly and it’s growing so quickly, not only for myself and for you, but pretty much for everybody across Canada that’s joined. I think for me, it became clear really early on… I really dove into the model after that. Once I had a chance to digest the model, for me, it was a no-brainer almost immediately. I looked at it and I said, well, every category that I would use to evaluate being a part of a brokerage, this was the best I’d ever seen.
Whether it was monthly fees or splits or awards that you get in the form of company stock or the revenue share model or the technology and marketing tools that you get access to for free for the most part. I had not seen anything like it.”
In our conversation, I talked about how quickly things shifted after I made the move. The Jennifer Jones Team joined LPT just weeks before this interview:
“We moved over to LPT and that was literally five weeks ago… just through having conversations, I’ve now accumulated around 400 new agent partners.”
Real Estate agents are a bright group. They know they have to follow markets and stay educated. They are asking better questions than ever. And when they line one model up against another, they can see pretty quickly when something simply makes more sense.
One of the things Dan said that I thought was incredibly sharp was:
“For some agents, it might be a fees thing, keeping their monthly costs down. Obviously, LPT has no monthly fee. And they’ve got two different compensation models depending on what stage of your career that you’re at. You can choose to really, really keep your costs down. Or if you’re at a different stage of your career and you’re growing and you’re producing really well, you can choose the other compensation model, which will unlock a bunch of other awards and rewards and other opportunities for you.
So I think the flexibility is something that I haven’t seen before… and just like LPT says, this is brokerage for life. This is your forever brokerage. There’s an option for you here, whether you’re just starting out, on the way up, or if you’re in the twilight of your career, there’s an option for you there too. So the flexibility and the versatility is second to none.”
That “brokerage for life” is something I’ve been thinking about… because anyone who knows me, knows I am good at change. I like to move and shake things up.
But LPT feels different to me. I may have found someplace while I’ll set my real estate roots!
Agents, and team leaders, need a brokerage that only works for more than one narrow season of their career. LPT is a brokerage that can accommodate agents at every stage. Those that are brand new, or building, or scaling, or leading a team…
Even those that are winding down, or simply trying to protect profitability in a tougher market.
That is what I shared with Dan:
* At zero dollars per month, agents are getting so much.
* You’re getting a free marketing box when you put a listing up.
* You’re getting this amazing CRM lead generation website and the training six days a week
LPT isn’t just cost-effective.
Dan distilled the model into one of the cleanest one-liners of the whole conversation:
“When you’re not doing deals, you’re gonna be saving more money at LPT. And when you are doing deals, you’re gonna be making more money at LPT. So when you have that kind of setup… where do you go? What else do you do? It’s really a win-win.”
I thought that was so good because it explains why this model is connecting with such a wide range of agents.
* If you’re slower right now, monthly cost matters.
* If you’re productive right now, upside matters.
* If you’re in growth mode, leverage matters.
* If you’re leading others, flexibility matters.
Dan talked about one agent later in his career who was paying $444 a month at his old brokerage even if he did no deals. By moving, that dropped to roughly his board fee, around $123 a month, saving him more than $300 monthly before even doing a transaction.
Then if he did do a deal, he would still pay the same $500 deal fee he was used to — but now with equity shares on top. Dan explained it like this:
“He’d be saving $321 a month just for coming over… and if he does do a deal, even just one, he’ll pay the same deal fee that he had at his traditional brokerage, and he’s gonna get shares in the company on top.”
Then he contrasted that with a very productive agent doing over 40 deals a year:
“The shares that you’re gonna get for crossing that 35 deal mark… and being able to be in that black badge category, the amount of equity stock he’s going to get is incredible.
This agent I’m thinking of is a pretty marketing heavy guy. So having the $15,000 marketing match credits, once he hits black badge on top of all the shares that he’s going to get, there’s just nothing else out there that touches it for him… There’s a model for them too. There’s a model for everybody.”
Know any real estate agents looking to learn about LPT?
That, again, is the point.
This is not only a conversation for one type of agent.
It’s a conversation for the veteran agent.The newer agent.The productive solo.The team lead.The brokerage owner.The agent who wants lower pressure.The agent who wants bigger upside.
And from the team side, I shared something I think a lot of people are going to understand immediately:
“One of the things, from a team perspective too, is the idea of those no minimums, right? To most brokerages, the team lead has to take a minimum of usually about 25% in order to qualify for being a team. Whereas LPT, it’s zero. You can take zero from an agent and still have them be part of your team… The other thing we’ve done is literally picked up their free listing marketing packs… So being able to save yourself a lot of marketing print budget. So I think from a team perspective, it absolutely makes sense.”
This gives team leaders room to structure things in a way that actually works for their model and for their people.
And from there, I took it one step further to independent brokerages, because I really do think they need to be looking closely:
“When it comes to independent brokerages… most teams right now through North America are not doing as well. The market had shifted, four years we’ve seen correction and struggling a little more financially. So this takes the pressure off your agents, but it also gives you the ability as the brokerage owner to also be set up where you’re receiving rev shares. So you’re still being compensated going forward with those agents that would have been part of your brokerage.
LPT takes away many of the expenses. And you don’t have to deal with the trust accounts anymore and all the risk… I just feel like this really checks the boxes for everybody.”
I believe that if you are a team lead or an independent brokerage owner and you don’t look at the model and one of your agents does, you’re going to end up losing a lot of agents potentially to LPT regardless. So I would want to get ahead of it and be the leader and be the one who’s looking for solution for your people right now.
This the reality of the industry
Because what we’re seeing is organic.
Dan talked about that too:
“I’ve had so many agents reaching out, DMing, texting or calling saying, hey, tell me more. I keep hearing LPT everywhere. What’s the deal? … Show me the model that you’re working with right now.”
Dan is open to seeing better models, but he hasn’t found one in his experience. Neither have any of his agent friends.
The momentum is not happening because people are being dragged into something.It’s happening because they are asking questions, seeing comparisons, and coming to their own conclusions.
And yes, growth matters too. In the interview, I shared the growth numbers we were looking at:
“For LPT Realty, we are number one for agent count in terms of growth. We grew in two years 169%… we are now, like within all of North America, just touching 24,000 agents. But if we look at that in 2023, we had 7,800 agents in the US, right? So this is not even three years and we’re at almost 24,000.”
Dan’s response to that mirrored my own.
“Numbers don’t lie. There’s a reason that the growth rate is what it is. There’s a reason that the number of agents that are joining is what it is. And it’s everything that we’ve talked about. It’s the versatility and the flexibility of the model. It’s the upside that you can participate in.”
And that brings us to one of my favourite words.
UPSIDE
Dan said:
“One of the biggest reasons why I joined and brought my whole team over was that upside, the opportunity to be a part of something on the ground level, to be an early adopter of something that is clearly already showing it’s taking off and is going to continue to take off… to be a part of this early and get yourself into the culture and grow with the brokerage, the opportunity and the upside of that is just incredibly, incredibly huge.”
That really is part of the story here.
* Not just what the model saves.
* Not just what the model pays.
* But what it allows you to be part of while it’s still early.
And that’s why, when people ask me what the catch is, I keep coming back to the same answer. There isn’t some hidden gotcha that we’re dancing around.
“What I hear a lot of, which is so funny on these model calls, is like, ‘but it’s free? What? Where’s the catch?’ … Well, I can tell you after having been here for six weeks, it is 100% true. There are no weird little loopholes and things like that… it’s clearly just a model that agents had been wanting that hadn’t been created yet.”
THERE IS NO CATCH
This is not about chasing shiny objects.This is not about noise.This is not about pressure.
It’s about a model that, in this market, is solving real problems for real agents.
That is why Dan moved.That is why I moved.And that is why so many agents are now taking a serious look.
Want to talk to Dan?
Interested in exploring a career in real estate with LPT?
$0 to join.$0 monthly fees.Free Lofty website.Incredible marketing boxes. Just pay shipping.Two commissions options:$500 a deal to $5,000 or80/20 split ton $15,000And equity shares in a company going public on the NasdaqThe real estate model is changing. And agents are paying attention.
An existing realtor frustrated with your current business? Looking to start or scale a real estate team?Insta @join_jennifer_jonesWhatsApp at 416-702-1146Or better yet, set up a meeting today!https://calendly.com/jenniferjonesteam/exp-discussion-meet-with-jennifer-jones
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