Jennifer Prosek has built a powerhouse communications firm by focusing on asset management.  She asked herself, "Why does the financial industry not care about its brand, and why are they so on the back foot about everything?"  I was particularly keen to talk to her about how firms struggle to differentiate, especially as formerly low-profile parts of the industry, such as private equity funds, now look to expanding across the wealth channel and begin to look more like consumer brands.  We talk about how she built her firm from small beginnings; how family offices should think about their story;  being prepared for a crisis in advance; educating financial advisors; how to go from high-level awareness down the funnel to actual ROI; how to navigate Milken and Davos; and the future of AI in communications.

 

Jennifer Prosek is the founder and managing partner of Prosek Partners, a leading integrated marketing and communications firm with offices in nine cities around the world. The firm was named the best financial communications and marketing firm by PRovoke Media in 2023. Jennifer was also listed personally on The Wall Street Journal’s “Most Influential Decision Markers” list in 2023 and 2024.  She is the author of two books, “Army of Entrepreneurs” and “Raising Can-Do Kids.” Jennifer is on the board of the Mount Sinai Health System and the Museum of the City of New York and she received her MBA from Columbia University and a B.A. in English Literature from Miami University. 

 

Jen is also known for her pithy sayings, and we managed to get a new one from her.  Please enjoy my conversation with Jennifer Prosek.

 

“Reaching for Retail” Prosek report:  https://www.prosek.com/news/prosek-report-reaching-for-retail-reveals-private-capital-firm-brands-remain-in-early-stage-of-development/

 

Army of Entrepreneurs:  https://www.amazon.com/Army-Entrepreneurs-Empowered-Workforce-Exceptional/dp/081443696X/

 

Raising Can-Do Kids:  https://www.amazon.com/Raising-Can-Do-Kids-Children-Fast-Changing-ebook/dp/B00O2BKKYE/

 

NOTE:  This podcast is for educational and entertainment purposes only.  Anything said by the guests or host should not be construed as legal or investment advice.  Thanks for listening.

 

Joe Reilly is a family office consultant, and the host of the Private Capital Podcast as well as the Inheritance Podcast. 

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