Hello everyone and welcome to Season 2 I am back!  The A-Factor went on a little hiatus because I had been working on something special, which I can reveal to you now, which is a new book:  A.W.E.S.O.M.E.: 7 to Unlocking the Speaker Within (you can purchase it on Amazon!) and to launch my new endeavor, I have an episode devoted to Loren Ruch: Group Senior Vice President of Development and Production for HGTV where he oversees the programming and development team who are responsible for all of their hit programs including Celebrity IOU, A Very Brady Renovation, Property Brothers: Forever Home, My Lottery Dream Home, Bargain Mansions and…key figure in my A.W.E.S.O.M.E. book, and forever friend.  We met many years ago when we were just starting out and grown-up personally and professionally together.  AND… AND… AND…you can see him now on his own show HGTV House Party (#hgtvhouseparty on @discoveryplus / #discoveryplus.  I can’t express exactly how proud and excited I am for him.  We talk about The Brady House renovation, how he managed to sync his passion and work, and how to personally innovate. Hope you enjoy it.  

And if you want more information, you can find him: @lorenruch on Facebook, Insta, and Twitter.

Calling all creatives! What you do, how you do it, and who you know are worth a lot more than you might realize. Get expert advice on how to protect it all; from your creations to your ideas, and your relationships. It's time to make sure you safeguard your brand.

Mishawn Nolan of Nolan Heimann, LLP is here to open your eyes to the four types of Intellectual Property (IP) including TRADE SECRETS (forgotten and unknown by many.) She also shares the importance of recognizing your priorities and how to relinquish the right type of control in order to become a successful entrepreneur.

Creating a brand is just the beginning. What steps do you need to take to make it successful? In this episode, branding expert, Emily Aiken, aka “The Brand Dominatrix,” explains that it starts with a concrete promise; one that is based on something you love doing. It must be part of “who you are." From there you create an offer that you can recurrently do over and over again. It has to be honest and authentic, and address the needs and pains of your audience.

From Apple’s slogan, “Think Different” to the book “Get A Life that Doesn’t Suck,”  Emily Aiken breaks down what effective branding really means and what it produces. She is the founder of @thestorystudio and co-founder of futureXO and shares advice and strategies every business owner needs to know to level up.

If you’re an entrepreneur, subject-matter expert, or someone who works behind the scenes in Marketing, this is the podcast for you. 

How do you keep it cool when working with A-List celebrities, influencers, or high profile figures? Just ask "The photographer." Shandon Youngclas has the perfect technique that keeps him grounded and advances his business while fostering his passion and personal convictions. He shares advice on navigating layered audiences, which for him is the photo subject and the casting department/studio, as well as what it takes to balance the technical and creative aspects of visual storytelling. Witty and charming, Shandon shares his magic touch that is true to inspire the creative genius in all of us.

You can find him at https://www.shandonphotography.com/ (scroll through Familiar Faces and you can bet you will recognize a lot of the subjects) or on Instagram @shandonphotography

From San Francisco to Paris to Hollywood, she leaves an impression everywhere she goes! A former colleague and life-long friend, Denise Vivaldo says it like it is. She is a food stylist, entrepreneur, author, podcaster (A Woman of a Certain Age), and blogger.

In today's interview we reminisce about our production days and discuss how TV shaped our careers and passion. We also dive into how entrepreneurs can best serve their audiences with personal lessons she learned from Joan Collins and Richard Simmons. A force of nature, Denise cooks up her special recipe for The A Factor.

Imagine this: you are a successful ad agency exec and on a dare do something that changes your career path and life forever. You become a best-selling author, writing over 30 books, and venture into the world of independent publishing. This is the story of author and publisher, Rebecca Forster.

In today's podcast, she shares her amazing journey from 9-to-5 employee to full-time author to independent publisher and entrepreneur. She also reveals her strategy for the business of writing and how she discovered her unique voice as a writer. She's smart, daring, and captivating.

If you would like to find Rebecca’s books or would like to know more about her, visit her website at https://rebeccaforster.com/

Calling all influencers, subject matter experts, and media personalities!  I know so many of you go at it alone when you're trying to promote and manage your brand, but you don’t have to do it all by yourself. My amazing client, Dr. Deborah Gilboa is proof. 

Dr G is a subject matter expert in resilience and a media personality you might recognize from Today, GMA, The Doctors, or Rachel Ray.  She offers some great advice on what it takes build your personality brand— and I am able to offer my own insights on what's like behind to work with her behind the scenes on her branding, marketing, and products; how we collaborate to build the brand; and how you can work with somebody who might be able to do the same thing for you.

As a family doctor, Dr. G was taught to delegate. She knew she wanted someone who would, “also think about my business in the shower.” I have had the pleasure of actually being her brand manager, who guided her to get out there in a bigger way.

And you can find Dr. G :

Twitter & YouTube: AskDocG

Facebook & Instagram: AskDoctorG

In this episode of The A-Factor Podcast, I have an insightful and raw conversation with interior designer, entrepreneur, and media personality, John McClain (@johnmcclaindesign on IG, YouTube, & Facebook).

With candor and wit, he shares his personal experiences of being both a creative and business owner. We get real about the risk of entrepreneurship, the imposter syndrome many of us face, and how vulnerability can be an incredible asset. John shares funny anecdotes and also breaks down the balancing act of dealing with the first "A" of The A Factor, his audience.

In his own words, “The adrenaline rush of doing something new and exciting has always been on the tip of my tongue. And I'm always looking for that next fun thing to do.” So, take a moment, sit back, and get ready to laugh, while discovering some useful business tips in the process.

Have you ever been in a situation where someone has left you hanging? Did it change the way you thought about that person? For me, I had an experience with “The Publicist,” who I established a business relationship with that ended in a temporary ghosting. I wasn’t quite sure how to relate to him any longer because at the end of the day, vagueness does more damage to your personal brand than anything else. Closing the loop is hugely important in communication. In this episode, you can learn how it can build and maintain strong relationships, and make them thrive whether it is an offer, a request, or a proposal.

All of us could use a little help when it comes to speaking about ourselves and getting over our nervousness and this was the case with “The Engineering Students.” Say you are preparing for a job interview like these students were, you don’t need to remind them what is on your resume. There is something on that resume that has already resonated with the person you're being interviewed by, so why would you need to repeat it? They are looking for something different and to communicate that “something different,” you will need three things: Intention, understanding your audience, and reaction time.

Subscribe and if you want to follow me on social media, you can find me at @JP3GlobalMedia on Facebook, @JessPonceIII on Twitter, and @JessPonce on Instagram.