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Jill Soley is the author of Beyond Product. She talks about how exceptional founders embrace marketing to create and capture value for their business. She is currently the Head of Product for a startup company Cloverpop, helping companies improve their decision practices. She is the mother of two amazing boys. Beyond Product is a startup marketing book for nonmarketers. It helps startup founders figure out how to take an idea and get it to market successfully.

What We Discuss with Jill Soley:

• Why marketing has to first be understood
• People don’t realize they’re already doing marketing
• What marketing is for authors
• Not all people who bought your book actually read them
• Why marketing should be a continual stream of messaging
• How to validate ideas and to let go of them when needed
• Testing through beta programs and minimum viable product (MVP)
• The real proof of proving your business
• Why you shouldn’t necessarily follow what all your competitors are doing
• Where companies are failing in terms of messaging
• Jill shares some relevant principles from her book
• Internal vs external messaging

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