The moment has arrived.

With the UK granting emergency use authorization and Europe and the US FDA close behind, doses of Covid vaccines will be rolling through healthcare providers’ doors in the blink of an eye. And, with healthcare workers at or near the top of the priority list, providers must lay the groundwork now with the media, the public and employees about how they will distribute the vaccine(s) once they arrive and address safety concerns that arise. We got David Jarrard, our CEO, and Justin Gibbs, Vice President in our Regional practice and leader of our firm’s Covid task force, on the line to talk about the communications imperatives that are facing hospitals, health systems and other healthcare providers right now.

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