Jim Kalbach wrote the book on the jobs to be done research methodology (JTBD). Jim argues persuasively, that JTBD is way more than a tool for understanding what customers really want from a product. When used right, it can be the organizing principle that gets every part of a company pointing in the same direction, all towards satisfying customer needs. 

In this episode, Dart and Jim discuss:
- Applying the Jobs to Be Done theory and methodology to business
- Understanding and identifying the unmet needs of a marketplace
- Promoting innovation by focusing on problems, not solutions
- Jobs to Be Done in HR to find the right work for employees
- Social, emotional, and differential factors that affect product market fit
- Developing product lines to meet different circumstances
- The Jobs to Be Done tools that help teams align their focus
- And more…

Jim Kalbach is an author, speaker, and instructor in innovation, design, and the future of work. After consulting for large companies such as eBay, Audi, Sony, and Citrix, Jim became Co-Founder and Principal at the JTBD (Jobs to Be Done) Toolkit, an online resource with learning, training, and content on human-centered business. He is also the current Chief Evangelist at Mural, the leading online whiteboard.

Jim lived in Germany for 15 years, where he founded the European Information Architecture conferences and the leading UX design event, IA Konferenz. In 2013, he moved back to the United States and wrote Mapping Experiences and The Jobs to Be Done Playbook, among other publications. He is also the former editor of Boxes and Arrows and a former advisory board member of the Information Architecture Institute.

Resources Mentioned:
The Jobs To Be Done Playbook, by Jim Kalbach: https://www.amazon.com/Jobs-Be-Done-Playbook-Organization/dp/1933820683
Mapping Experiences, by Jim Kalbach: https://www.amazon.com/Mapping-Experiences-Complete-Creating-Blueprints/dp/1491923539
Jobs to Be Done toolkit: https://www.jtbdtoolkit.com/
The Experience Economy, by Joseph Pine: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975

Connect with Jim:
LinkedIn: https://www.linkedin.com/in/kalbach/
www.JTBDtoolkit.com 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.