jobTopia with Tony Moore

Season 3 Episode 3

Focus Brands  https://www.focusbrands.com/

Connect with Kevin Moran https://www.linkedin.com/in/kevin-moran-1499129/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/ and if you are hiring in 2023 - ATTRACT people to your brand by allowing them to "sample" your culture, mission, and purpose (DEMO)

Kevin Moran, Vice President of Strategy Development and Analysis, shares where brands are expanding internationally, why the international market is hot, and what strategies to take. I have added more information in the show notes. 

 “How to expand a brand internationally”

Are you selling or developing?  What is your purpose?

Grow locally to build brand recognition.  The key to successful brand marketing is tapping into existing loyal customers.

Understand the propensity of the country to take your product.  In other words, know your market.  Beef products are not going to succeed in India because the cow is a sacred animal.  

Seek differentiators i.e., what will make your brand stand out among other similar brands in the market.

Determine where and how you are going to source products.  Must also consider volumes and cost.

Tariffs

Importation taxes

Transportation of goods

Storage

Evaluate purchasing power based on COGs and competitive menu pricing

Menu flexibility – core vs. country.  How much does the menu change based on local flavor preferences?

How big or small can your footprint be to allow for equipment and prep space?

Real-estate costs

Lease terms

Traffic patterns (accessibility or customer count required to break even or grow)

Understand the labor market and your current labor model.

Create mock P&Ls to determine if the model is feasible.

Consider franchising with an established international franchisor because they have already done this work and have the support in space to ensure a successful market launch.

Legal costs associated with compliance, trademarks, disclosures, etc.  Each country has different rules.

Don’t let your emotions override the math.  Your personal passion for a brand does not indicate its success.  TEST, TEST, and TEST again. Collect the data necessary to make an informed decision.

Don’t think that you’ll “figure it out later.”

AWESOME video on differentiation - https://vimeo.com/644948109/6b3d99c76c

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: [email protected]

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

Music from Uppbeat and ZapSplat

Season 3 Episode 2

~ Drink Bomani ~

Connect with Sam Madani https://www.linkedin.com/in/sam-madani-58b054a1/

Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)

Matt Kovacs and Sam Madani discuss the new pioneering category: alcohol-infused coffee. Get your Cold Buzz On! Drink Bomani

Bomani

Origin Story

Formulations

Selling strategies

Expansion strategies

Supply chain strategies

Community building

Pioneers

Rapid fire

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: [email protected]

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

Music from Uppbeat and ZapSplat

Season 3 Episode 1

~ Boxed Water: The Rise of Lifestyle Brands and The Fall of Plastic ~

Connect with Rob Koenen https://www.linkedin.com/in/rob-koenen-6550017/

Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

ATTRACT the hidden candidate market with a novel candidate attraction program (DEMO)

Matt Kovacs and Rob Koenen join me to discuss the rise in lifestyle brands and why Boxed Water resonates with consumers - here is a HINT - plastic is AWFUL!

Boxed Water

Fast facts

The Plastic industry

Why lifestyle brands are important to people

Disruptor brand

Selling and partnership strategies

Alaska Airlines

Social impact

Rapid fire

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: [email protected]

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Join Our Community

Music from Uppbeat and ZapSplat

Anirudh "Ani" Mamtora is a classically trained pastry chef who studied and trained in France and traveled the world perfecting his love of sweet pastries. Ani represents every food entrepreneur that has a fantastic-tasting product and dreams of turning their baked treat into a brand. Ani has much to tell us about his journey. There are still many more summits to climb and as he scales, we will be there learning through him. 

I give you Ani Mamtora, Pastry Chef Entrepreneur and founder of Ruani, maker of adaptogenic brownies. 

Ruani

• Origin Story

Connect with Ani: https://www.linkedin.com/in/anirudh-mamtora-47a7444b/

https://www.linkedin.com/company/ruani-llc/

https://www.eatruani.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 158 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:

Sara Delaney suffered through a difficult personal trauma. How would she pick up the pieces of her life? Could she? Pulling herself up, she looked for healing and found her inspiration in the women of Rwanda who survived the horrific genocide in 1994.  From her personal experiences and the life-saving gift she found in East Africa, she vowed to pay it forward and bless those that helped her. Discover a truly unique mission-based enterprise & functional beverage brand in this episode with Sara Delaney, CEO of Sarilla Sparkling.

Sarilla Sparkling

• Origin Story

Connect with Sara: https://www.linkedin.com/in/sarastenderdelaney/

https://www.linkedin.com/company/sarilla-sparkling/

https://drinksarilla.co/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 157 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:

With a reach of 180 restaurants across 22 states and 150 more planned, Steve's Schulze's mission to reinvent the food experience is flourishing. Consumers want delicious AND "Good for You." Steve's vision and strategic planning enabled Nekter to flourish, and he shares his wisdom and key learnings with us in this episode of Winning at Work.

Reinventing the Food Experience

• Origin story

Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-schulze-34820696/

https://www.nekterjuicebar.com/

https://www.nekterfranchising.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 156 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:

Whether you manage a single person or an organization of over 10,000, you each have the same responsibility! How do you connect a company's mission and vision to an employee's purpose in life? Folks the HR game has changed! Employees have the power now. They want an experience, not just a paycheck.  

Today I bring you a great storyteller who has helped his organization stay on trend - Michael Fiato, SVP of Guest Experience at Eurest (part of Compass - the multi-billion foodservice giant).

Have you given your employees the greatest gift?

• Connecting on an emotional level

• lead with what you need

Connect with Mike: https://www.linkedin.com/in/michael-fiato-a2b05039/

https://www.linkedin.com/company/eurest/

https://www.compass-group.se/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 155 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:

It's so simple it's brilliant! Ask 100 food or beverage entrepreneurs how or why they started their businesses. For some, they knew they had a great product and they expanded from the family kitchen outward. Some find whitespaces - niche areas that are underserved.  Others start with a mission and are purpose-driven first. Andre and his co-founder started with a global mission and built a business model to solve that need. It enabled them to raise over $100 million and expand to 9 countries. 

• Origin Story

• Billions of animals are slaughtered every year 

Connect with Andre: https://www.linkedin.com/in/andre-menezes/

https://tindle.com/

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 154 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:

https://www.linkedin.com/in/andre-menezes/

Happy Thanksgiving all!  

Here are a few other famous Quotes from our Founding Fathers (from www.Wallbuilders.org)

1. About five weeks into the Constitutional Convention of 1787 when they were attempting to draft the U. S. Constitution, their efforts were a signal failure. As things were beginning to break up and delegates return home to their states, (Benjamin) Franklin challenged them and called them to prayer. He told them: In this situation of this Assembly, groping as it were in the dark to find political truth, and scarce able to distinguish it when presented to us, how has it happened, sir, that we have not hitherto once thought of humbly applying to the Father of Lights to illuminate our understanding? In the beginning of the contest with Great Britain, when we were sensible of danger, we had daily prayer in this room for the Divine protection. Our prayers, sir, were heard, and they were graciously answered. All of us who were engaged in the struggle must have observed frequent instances of a superintending Providence in our favor. . . . And have we now forgotten that powerful Friend? Or do we imagine we no longer need His assistance? I have lived, sir, a long time, and the longer I live, the more convincing proofs I see of this truth – that God governs in the affairs of men. And if a sparrow cannot fall to the ground without His notice, is it probable that an empire can rise without His aid? We have been assured, sir, in the Sacred Writings, that “except the Lord build the House, they labor in vain that build it.” I firmly believe this; and I also believe that without His concurring aid we shall succeed in this political building no better than the builders of Babel. . . . I therefore beg leave to move that henceforth prayers imploring the assistance of Heaven, and its blessings on our deliberations, be held in this Assembly every morning before we proceed to business

We're No Evil Foods, and we can hear your stomachs rumbling. We know you're hungry for our Plant Meat and that you've had a hard time getting your hands on them in local stores. We're tired of bumming you out, so we're taking matters into our own hands and bringing our meats back to the masses, via your front door! Help us relaunch our online Butcher Shop so we can ship our Plant Meat to hungry mouths coast-to-coast!  With your help, we'll be able to redesign our website and reestablish the direct-to-your-doorstep access you've been asking for. The new website will be more user-friendly and allow you to sign up for monthly subscription boxes so you're never without Plant Meat again.  Contribute: https://numarket.co/fund/no-evil

Crowdfunding goal: $50,000

Sponsor/ Matcher: HigherRing

Match Ceiling: $1000

HigherRing supports small CPG & eCommerce companies with expert fractional and full-time onshore operations support, including customer service, supply chain & wholesale operations, financial operations, social media, and executive assistance. We are a proud B Corp and member of 1% for the Planet.  No Evil Food has rocked the plant-based food world with its delicious product and its advocacy, and we are excited to support its campaign.

Support the sponsor for the generous matching!  https://www.higherring.com/our-services

Contribute: https://numarket.co/fund/no-evil

Thank you for the support!