Hear the inside story of why one of the world's largest agricultural exporters of wheat, corn, soybean, lentils, peas, and dry beans transitioned into DTC (direct to consumer) by opening a massive supply line for more than 5,000 farmers.
Join me and Jeff Van Pevenage, the CEO of Columbia Grain International, with special guest host, Kevin Scott - the CPG expert, to learn the retail strategy behind Balanced Bushel and why Jeff is investing in this platform for growth (HINT - it's all about his farming partners and employees).
- From commodity trader to CEO
Importance of farming in a small townGrowing a business around a processing plantOpening up supply lines and creating markets for farmersConsumer sentiments steer decisions on the farm ~ you can thank hummusCo-Op is a bad word, as I found out!CGI is 100% a relationship businessHow to educate the next generationStrategic decisions behind Balanced BushelPackaging choicesEducating the consumerWhy Montana is the perfect geography to launch the brand firstSpecial shout out to https://christieand.co/ for branding and PR supportGrocery expansion Co-packingeCommerceAmazon platformCEO's have a responsibility to provide growth for employeesConnect with Jeff Van Pevenage: https://www.linkedin.com/in/jeff-van-pevenage-00521a1ab/
Columbia Grain: https://www.columbiagrain.com/
Press release: https://www.columbiagrain.com/wp-content/uploads/2022/01/pr_01-22-1.pdf
Balanced Bushel: http://balanced-bushel.com/
Connect with Kevin Scott - the CPG expert: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
- Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Join me on my mission to discover what makes these companies different, better, and special.Episode 118 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/https://uppbeat.io/t/soundroll/get-the-funk-in
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