NOW of Work

Joe Essenfeld, Serial HR Tech Entrepreneur, Launches AI Solution to Make Execs More Effective


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After a decade as the Founder/CEO of Jibe and then serving as an executive at iCIMS, Joe Essenfeld is embarking on a new entrepreneurial adventure as Founder & CEO of Fora, an innovative executive relationship management (ERM) platform poised to transform C-suite decision-making through cutting-edge AI technology.

In today’s corporate environment, there’s a relentless influx of data which places a high demand on executive bandwidth. Fora addresses this challenge directly by sourcing essential insights from the overwhelming buildup of information generated by organizations, allowing leaders to concentrate on strategic decision making and relationship building. Fora is committed to enhancing the strategic capabilities of executive leaders across medium to large enterprises. Emphasizing the platform's unique position, Essenfeld notes, "In a landscape dominated by AI solutions designed for widespread use among knowledge and task workers, Fora stands apart by specifically serving the C-suite. Going beyond enhancing decision-making capabilities, Fora ensures the highest levels of safety and security. Our platform acts as a safeguard for executive leaders, integrating AI to support strategic decisions while conscientiously minimizing organizational liability related to the retention of meeting recordings and transcripts. This careful approach advances leadership effectiveness and protects sensitive information, establishing Fora as a vital ally for the C-suite in navigating AI adoption with confidence and reduced risk."

Prior to Jibe and iCIMS, Essenfeld worked as the chief operating officer at Insomnia Cookies, a private equity backed cookie delivery company. He led operations, achieved triple-digit revenue growth, quadrupled the number of locations, and grew the employee base to more than 150 full-time staffers. Essenfeld launched his career at Dartcor Food Services, a corporate dining services company in the tri-state area, serving as a vice president after graduating Cornell University. While still a student at Cornell, he joined the executive team of Nightfunk, a venture capital-backed national network of online entertainment guides for college students. He helped to expand it to more than 120 campuses throughout North America.

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