Joe Pine is the co-author of The Experience Economy, and the author of several best-selling business books, such as Mass-Customization, Authenticity and Infinite Possibilities. Joe is also a TED-speaker and business advisor to Fortune 500 companies.

In the episode, Joe shares his insights regarding The Experience Economy, the iconic book that is now being re-released for its 20-year anniversary. Enjoy the wisdom that Joe shares and use it to transform your business.

The interview starts at around 7 minutes.

www.strategichorizons.com (Joe's company)

www.thefutureacademy.com/thebrandworkshop (the program mentioned in the episode)

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