The religious leaders of Jesus' day were focused on the flesh, emphasized rituals and put themselves in a position of lordship over the people. In the midst of this spiritual death, comes a guy straight out of the wilderness, trained by God to be unafraid of these religious leaders, so he could lead the people to Jesus to a spiritual life everlasting. See the wisdom of God in how He trained up John, so you can seek the same sanctification, knowing you don't have to be John The Baptist to be used by God as "A Voice In The Wilderness!"