John Burns watches NFL a little differently: He's got a lot of business riding on the GOAT. The CEO of TB12 is building an empire around what makes Tom Brady keep going, bringing the secrets of training and nutrition underpinning an all-world, still-going career to the rest of us. Burns and Lynchie swap Brady stories and the group explores how the pandemic has made the wellness business both more difficult and more important.

See omnystudio.com/listener for privacy information.