Meet at the intersection of people, process, and purpose.

By Rory Henry CFP®, BFA™
For CPA Trendlines

When firms talk about growth, they usually point to increases in revenue, staffing, or service lines. But as coaches Will Hill and John Fenton remind me in our recent panel, the true drivers of sustainable growth are people, process, and purpose. Without those foundations, they say, even the best new initiatives will stall. 

Hill, founder of Will Hill Consults, describes his work as sitting at the intersection of people and process. Fenton, CEO of John J. Fenton Executive Coaching and a former BDO managing partner, focuses on leadership and culture, and sits at the intersection of people and purpose. Together, the panelists offer practical guidance for firm leaders looking to improve their organization’s culture, to manage change, and to avoid staff burnout.