March 16, 2022

John Guido: Turning Partners into Ecosystem Orchestrators

36 minutes

Vendors, customers, and partners need an easier way to find the skills needed to implement and integrate multi-vendor solutions. That requires a next generation open ecosystem where all players can see and find each other. John Guido, founder and CEO of P2P Global, shares how partners are becoming ecosystem orchestrators and leveraging a P2P marketplace to find and team with other trusted partners with complimentary skills and resources.

KEY TAKEAWAYS

Here are some key takeaways on fostering open ecosystems and turning partners into ecosystem orchestrators:

Having and leveraging an open partner ecosystem creates a competitive advantage, especially during a skills shortage. And it helps partners achieve higher growth and valuation.

Customers want and need partners who don’t all look the same, who don’t all represent the same vendors, who have complimentary skills and competencies. But they don’t want to do all the work finding them.

The more complex the total solution, the greater need there is for a diversity of skills, and a higher reward in value, revenue, and margins.

The old way of partners trying to find complimentary partners through their vendor or distributor isn’t working. Picking up the phone and calling their favorite guys that have service capability, waiting for a return phone call, and then getting them to say yes or no, and calling the next one just takes too much time.

P2P Global offers an open marketplace where partners can self-serve to find complimentary partners and be their own ecosystem orchestrators. Likewise, vendors and even distributors can use the platform to send out leads and find service delivery talent.

LINKS & RESOURCES

Follow John on LinkedIn

Learn more about the Arrow/P2P Partnership

Read Why You Should Leverage an Open Ecosystem

Learn more about Allbound

The post John Guido: Turning Partners into Ecosystem Orchestrators first appeared on Channel Journeys.

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