Champagne Strategy

John James - Marketing for revenue vs cake decoration comms - Tim Beanland interviews via the Experts Blueprint podcast - S3 Ep16


Listen Later

Brain-hurt scale = 5/10. The microphone is reversed

John sprawled on a green sofa, which burns your retinas. 

They talk and Tim extracts

Viral cat videos on TikTok. Cake decoration. Channel envy. Visual bias. The principal agent problem and agency relationships. 

Marketing vs growth vs sales. Content strategies that work. Measurement and metrics. Strategy planning vs execution. 

Tim Beanland interviews John James for his Experts Blueprint podcast - uploaded here for your convenience.

If you want your marketing to affect bottom-line growth instead of pumping out endless 'creative' that's 'on-brand'.

This is the episode for you. 

Let them eat cake

or generate cash

The choice is yours

...more
View all episodesView all episodes
Download on the App Store

Champagne StrategyBy Hybrency

  • 5
  • 5
  • 5
  • 5
  • 5

5

1 ratings


More shows like Champagne Strategy

View all
The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,168 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,091 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,380 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

48 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,564 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,018 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,849 Listeners

The WARC Podcast by WARC

The WARC Podcast

10 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

2,841 Listeners

The Network State Podcast by ns.com

The Network State Podcast

108 Listeners

The Marketing Architects by Marketing Architects

The Marketing Architects

42 Listeners