With adventure always on his mind, Hook & Barrel’s wild Co-Founder and CEO, John J. Radzwilla can often be found in far-flung destinations. From sheep hunting in the Chihuahuan Desert to fishing deep within the Amazon, or off-road racing in Mexico, John knows tomorrow is never promised. His mantra for himself and his company is “challenge everything, then do the unexpected.” 

John attributes much of his success and extreme focus to his all-out commitment to physical fitness and the mental toughness that it breeds. His daily soul-crushing workouts keep him on track both physically and emotionally.