In today’s episode, we sit down with Jordan Selleck-- the founder of 51 Labs. 51 Labs provides digital marketing services to the lower-middle market and were founded based on a string of failures that blossomed into success. Our guest, and 51 Labs, focuses on generating quality and engaging video content for their clients through using original ideas and avoiding “templated” content.

We’ll chat about why LinkedIn doesn’t work for 51 Labs’ target market, the biggest mistakes people make when marketing on LinkedIn, and how to be front of mind to the advisor community…

As well as:

• Being the go-to marketing firm for the lower-middle market
• LinkedIn engagement strategies
• Using Vlogs in your marketing strategy, and
• Sourcing deals from LinkedIn