Understanding the challenges your partners face can create opportunities for channel managers. It can also create an idea for a company. That’s the case for today’s guest, Joseph Landis, who is the Chief Revenue Officer for Nerdio, a Chicago-based startup helping MSPs create successful cloud practices in Microsoft Azure. Joseph shares the top 3 challenges MSPs face in moving to the cloud and how Nerdio is addressing them through their SaaS offering.

MSPs face 3 common challenges when building a cloud infrastructure practice. Addressing these challenges can help your success in leveraging the MSP channel. 

1. Talent. MSPs often don’t have the people with the experience to architect and manage a cloud infrastructure. One way to solve this problem is to provide automation to stand up and manage the cloud. 

2. Complexity. The complexity of trying something new can prevent MSPS from taking the leap to the cloud. Get creative in how you can educate your partners through a variety of vehicles including blogs, podcasts, and trade shows. 

3. Risk. Many MSPs view doing things a differently, like moving to the cloud, as risky. Not as much from a technical perspective, but financially. This risk can be addressed through education as well as technology that mitigates the risk. 

I've talked to many MSPs over the past month that wish they had actually made the move to the cloud much earlier. @josephlandes
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If you're looking to be successful with MSPs, look at how your solution automates or reduces the amount of labor required by that MSP. @josephlandes
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