The saga of Joseph dominates the end of Genesis. Joseph is Jacob's favorite son, but is hated by his brothers. They don't view Joseph as someone worthy of keeping around, so they conspire to kill him and ultimately settle for selling him as a slave. In the end, Joseph achieves greatness that surpasses that of all of his brothers. The brothers thought he was a good-for-nothing, but ultimately he supersedes them. Why was there such a difference between what the brothers thought of Joseph and what he became? How did the brothers fail to see Joseph's titanic potential? The brothers were incapable of seeing Joseph's greatness because Joseph's path was unconventional and counterintuitive. 

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